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Open to PRI Members who work in the motorsports industry, the PRI Show is the most influential business event in racing. Featuring the newest parts and technology, access to countless manufacturers and service providers, and virtually unlimited opportunities to network face-to-face with industry leaders, the PRI Show is where the racing industry gathers under one roof for three days in December. If you’re in the business of racing, you have to be at the PRI Show!
2024 App Coming Soon!
May 2024
INDYCAR ButtKicker iRacing Pro Series to Debut in September
iRacing, INDYCAR, and ButtKicker are partnering to launch the INDYCAR ButtKicker iRacing Pro Series, a virtual INDYCAR series set to debut in…
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May 2024
NASCAR Wins 2024 Sports Business Awards 'Event of the Year' for Chicago Street Race
NASCAR was awarded ‘Event of the Year’ for the first-ever Chicago Street Race during the 2024 Sports Business Awards, a ceremony hosted by Sports…
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May 2024
Porsche Commits to Formula E GEN4 Era
Porsche has committed to the Formula E Championship until at least 2030 as a GEN4 manufacturer, the series announced. The GEN4 will be introduced …
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