B2B MARKETING FORUM 2025 - annual All-Russian Forum on B2B Marketing

The IX Annual All-Russian Forum on B2B Marketing will be held on November 27–28, 2025, at Lesnaya by Safmar, Moscow.
This is the leading event of the year for professionals striving to stay up to date with the latest trends and effective approaches in B2B marketing.

The forum will become a key platform for B2B marketers and executives, where industry experts will discuss strategies for reaching a new level of efficiency in a changing market. Participants will learn how to deal with junk traffic, implement AI, improve customer experience, and find truly breakthrough solutions for business growth.

• What channels and technologies show the highest efficiency in B2B marketing?
• How to transform your marketing strategy in new conditions?
• How to counteract competitors in the B2B market?
• How to build a transparent analytics system in B2B marketing?
• Which of the new tools are worth implementing, and how to get the maximum from the already known ones?

In the business program of the forum

• B2B marketing at a dead end? Expert search for breakthrough solutions for the Russian market
• B2B marketing + AI: a master class on the practical integration of artificial intelligence
• Junk traffic in B2B: how to fight bots and find quality clients
• Account-based and classic marketing: synergy or confrontation?
• From attraction to retention: why retention becomes a priority in B2B marketing
• The era of the demanding client: how to win competition through customer experience
• B2B telemarketing 2.0: how to close the personnel gap with AI agents
• Personal data protection: new legislation rules and their impact on B2B

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Among the forum speakers

Leading B2B marketers, marketing directors of Severstal Management, T2, Digital Group, Larta Glass, HSE University, Rosgosstrakh, Sibur, and other major Russian companies.

Forum content

• ​​​2 days of pure practice — only real cases and working solutions
• 25+ cases from leading B2B companies across various industries
• 30+ speakers — experience of major companies in one place
• Fresh research and forecasts — stay one step ahead of the market
• Live discussions and Q&A — an opportunity to address your specific challenges
• Video recording of all presentations as a gift — return to materials anytime
• Networking with 180+ marketing executives from B2B companies

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