B2B Marketing Forum 2024 - national B2B Marketing Forum

How to market effectively in the new environment? How to measure B2B marketing effectiveness? How to develop customer needs in the B2B market? How to learn using new tools and how to get the maximum out of the well-known ones?

B2B marketing professionals from large and medium-sized companies will answer these and many other questions at the VIII National B2B Marketing Forum 2024. This is the major event of the year for everyone who wants to keep abreast of the latest trends and effective approaches in the sphere of B2B marketing. Participation in the forum will be especially valuable for marketing and development directors of B2B companies, heads of product development and promotion departments of B2B companies, suppliers of products and services for B2B sphere.

Forum speaker include:

• Kermen Mandzhieva, Vice President, Strategic Communications and Brand, Segezha Group;
• Tatiana Kondratyeva, Head of Marketing Communications, Severstal Management;
• Anna Larionova, Marketing Director, Ventra;
• Ilya Muratov, Marketing Director, GC Tsifra;
• Denis Gasilin, Marketing Director of C3 Solutions;
• and others.

Participation is paid for.  Preferential registration is available until October 29. Also, the organizers provide traditional discounts for InterForum club card holders and for groups of 3+.

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What is offered by B2B Marketing Forum 2024?

From November 28 to 29 in Moscow, the forum audience will learn how to make marketing effective and adapt its work to the new environment, how to use new tools and get the maximum benefit from the already familiar ones. The program features:

• Economic dynamics of industries: review of changes and trends for the year, outlook for 2025. How are industries adapting to new challenges?
• Anti-crisis B2B marketing: how to withstand and grow under sanctions pressure?
• Modern strategies and tools to attract customers in B2B: systems and approaches to promotion in the digital age. What is effective today?
• Account based marketing: tools and best practices for long-term relationships in B2B
• LTV in B2B: marketing effectiveness in long-term relationships. How to measure marketing contribution to sales?
• Measuring the effectiveness of B2B marketing investments: how to measure ROMI and allocate budgets appropriately
• Neural networks in B2B marketing beyond generation. Real cases of AI application for solving business tasks
• The future of communication channels in B2B: mass or personal? And which platforms will lead the way?
• Influencers in B2B: how microbloggers and corporate bloggers change the perception of brands and products?
• And much more.

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