Chats in business communication: how to make written channels more effective 2025 - conference

On 24 June 2025, the first Russian conference ‘Chat Revolution: +30% to profit through messengers’ on the effective use of chats and messengers in business will take place. Today, chats are not just a support tool, but the main channel for sales, customer retention and profit growth.

What is the focus of this conference?

The program will show participants how failure to use chats leads to losses of up to 30% of profits, and provide them with ready-made tools for implementing and developing this channel. Experts from leading companies will share their hands-on experience, case studies and relevant statistics, as well as help to calculate the ROI of implementation, assess the lost profit and develop employee incentives.

Key conference topics:

• Trends 2025: how customer behaviour has changed and why chats are becoming the key communication channel.
• Market analysis: which written channels work most effectively and what to choose for your business.
• Implementation practices: a step-by-step roadmap - from software selection to team motivation.
• Financials: how to estimate the implementation, support and integration costs, as well as calculate the return on investment.
• Staff motivation: how to select and motivate employees so that chats really bring profit.
• Business game for executives: practicing scenarios and getting an individual implementation plan.

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Speakers of the conference

• Vladislav Shadrin - leader of the VTB Online chatbot integration scenarios team, expert in digital communications for banking.
• Dmitry Neverov - technical product manager of X5 Tech's AI platform, specialist in automation and implementation of AI solutions in retail.
• Alyona Lesovaya - Head of Customer Relationship Development at Bachata, a practitioner in building effective customer services.
• Dinara Kuraeva - entrepreneur, founder of PM X8, business coach on implementation of digital tools in small and medium-sized businesses.
• Daria Voronova - Head of Information Support at Timeweb, expert in customer support and retention through online channels.

Highlights

• Practical value: ready-made solutions, templates and customised roadmaps for implementing chatbots.
• Current trends: the conference is based on fresh data and trends of 2025, which makes it as relevant as possible.
• Interactive and engaging: a business game and hands-on application of knowledge gained at the conference.

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