PR+ Forum 2024 - russian National Forum of PR Professionals

The VIII Annual Russian National Forum of Public Relations Professionals PR+ FORUM 2024 is aimed at directors of external relations, PR, marketing and press office heads, press secretaries and PR managers. Leading expoerts will participate, answering pressing questions, sharing their experience with the audience and discussing the strategy for further work:

• Anti-crisis communications in a sanctioned environment;
• New approaches to planning and communication in the VUCA world;
• Practices of the law on advertising labeling: challenges for PR-industry;
• Working with user-generated content: risks and opportunities;
• Influencers and bloggers in the B2B segment;
• Measuring the PR effectiveness: material and image evidence of PR success and their correlation with business performance;
• PR in the era of technological transformation: AI and neural networks to optimize the work of PR departments;
• Telegram: new horizons for media and PR. Working with the platform, channel evaluation and process automation;
• "Sustainable development": process or result? A new paradigm of communication system and values of modern brands.

B2B Day (February 14) is solely focused on the B2B companies' experience. Best practices and strategies for effective cooperation with government agencies, promotion of industrial companies in Telegram, international GR and dealing with Influencers and bloggers in the B2B segment, and much more will be discussed.

Preferential registration is available until December 29, 2023!

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PR+ Forum 2024 speakers:

• Victoria Vasilieva, PR Director (POLUS);
• Ilya Zhitomirsky, PR and Communications Director (SINARA GROUP);
• Alexandra Terentyeva, Social Media Department Head (SEVERSTAL-MANAGEMENT);
• Vladimir Zaluzhsky, Vice President for Corporate Development and Communications (RENESSANCE Insurance);
• Ksenia Saltykova, Communications and Customer Experience Director (URALENERGOSBYT);
• Olga Yurkova, Head of Center for Social and Charity Programs (MTS);
• Ekaterina Khvatova, PR Department Head (POCHTA BANK);
• Svetlana Zhelonkina, Head of Visual Communications (OMK);
• Daria Lee, Head of Social Media Department (MEGAMARKET);
  and others.

Victoria Vasilieva, PR Director (POLUS);
Ilya Zhitomirsky, PR and Communications Director (SINARA GROUP);
Alexandra Terentyeva, Social Media Department Head (SEVERSTAL-MANAGEMENT);
Vladimir Zaluzhsky, Vice President for Corporate Development and Communications (RENESSANCE Insurance);
Ksenia Saltykova, Communications and Customer Experience Director (URALENERGOSBYT);
Olga Yurkova, Head of Center for Social and Charity Programs (MTS);
Ekaterina Khvatova, PR Department Head (POCHTA BANK);
Svetlana Zhelonkina, Head of Visual Communications (OMK);
Daria Lee, Head of Social Media Department (MEGAMARKET);
and others.

Participation is fee-based. The organizers traditionally provide discounts for InterForum Club card holders and for groups of 3+ participants.

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