Production maximum 2026: how to get the most out of manufacturing and industrial business in a time of crisis - online conference-forum

• 12 speakers
• 1000 participants
• 8 hours of valuable and practical content

The event will be useful for manufacturing business owners, top managers of industrial companies and marketing specialists.

The uniqueness of Production maximum 2026 is in its format: each speaker is a hands-on practitioner and a recognized expert in marketing for manufacturing enterprises.

Day 1:

• Plenary session — an opportunity to ask experts questions, discuss current issues, and hear fresh ideas
• Speaker presentations

Day 2:

• Interactive marketing and sales audit: practical recommendations for improving marketing efficiency and company sales systems
• Speaker presentations featuring successful case studies

Format: online forum 

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Four thematic blocks of the conference:

Block №1: Anti-crisis management in marketing and sales. Speakers will share best practices and case studies on adapting marketing strategies, managing brand image, responding to changes in consumer behavior, and innovating in sales during a crisis.

Block №2: HR — personnel management. This block will cover key aspects of recruitment, corporate culture transformation, and ways to minimize risks associated with HR mistakes during times of crisis.

Block №3: Finance and accounting. Speakers will present best practices and examples of successful anti-crisis measures in taxation and lending, as well as new digital technologies in accounting.

Block №4: Subsidies and government support. Experts will explain how to effectively leverage state programs for rapid business recovery, innovation implementation, and optimization of production processes.

Free access to the plenary session and 4 speaker presentations is available upon pre-registration on the website (limited seats in the webinar room).

Full access to the plenary session, interactive audit, all speaker presentations, recordings of all sessions, and the closed “PromSoyuz” manufacturing community chat - 9 900 rub.

Two full days of the most relevant topics from industry experts!

• How key trends are impacting manufacturing marketing in 2025?
• “Adapting marketing strategies in a crisis”. Revising existing marketing strategies to match changing market conditions
• “Brand management in uncertain times” — maintaining and developing brand image during market downturns
• “Digital transformation: the key to survival in a crisis” — implementing digital tools and platforms to optimize sales and marketing
• “Sales management: adapting to changing consumer habits” — analyzing shifting consumer preferences and adjusting sales strategies
• “The psychology of crisis: maintaining employee productivity and motivation” — psychological aspects of working in uncertainty and building support mechanisms
• “New skills for new realities: employee training and development during a crisis” — tailoring learning programs to the demands of an unstable market
• “Financial resilience in a crisis: how to adapt your company budget” — examples of successful resource reallocation and cost optimization strategies
• “Managing cash flow in uncertain conditions” — monitoring and forecasting cash flow to maintain liquidity
• “Financial support tools in a crisis: loans, subsidies, and grants” — an overview of available financial instruments for companies during downturns
• “Government subsidies: how to secure funding for your business” — review of existing subsidy programs and steps to obtain them

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