UX/UI 2025 - all-Russian forum on Interface Design and User Experience Improvement

The All-Russian Forum on Interface Design and User Experience Improvement will take place on November 13–14, 2025, at Artcourt Moscow Center Hotel, Moscow.
Theme of the year: “The Interface That Sells: How Design Influences Conversion and Loyalty?”

The forum will become a key platform for UX/UI designers and product teams, where industry experts will discuss strategies for creating intuitive and effective interfaces that combine business and user needs. Participants will learn how to increase conversion, reduce bounce rates, strengthen customer loyalty, and stand out in the market through quality design.

What channels and technologies show the highest efficiency in B2B marketing? How to transform the marketing strategy in new conditions? How to counter competitors in the B2B market? How to build a transparent analytics system in B2B marketing? Which of the new tools are worth applying, and how to get the most out of the long-known ones?

In the business program of the forum

• The impact of UX/UI on conversion and loyalty indicators.
• UX/UI trends 2025–26: examples of successful solutions.
• Gamification and emotional design: how to create an interface that surprises and delights?
• Artificial intelligence and machine learning in UX/UI.
• Voice UI and chatbots: the evolution of user interaction.
• Multichannel and cross-platform design.
• How data and analytics help create interfaces for real users?
• The role of Big Data and AI in behavior prediction.
• UX research, user psychology, and real-time testing.
• Personalization of user experience.
• How to correctly formulate business goals for designers?
• Chasing trends: typical failures of 2025 and lessons that can be learned from them.

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Among the forum speakers

Leading UX/UI designers, product managers, and marketing directors from VTB Bank, X5 Group, T1 Holding, Grinatom, CDEK, Vseinstrumenty.ru, VK, and other leading companies in Russia.

Forum content

• 2 days of practice without water — only real cases and working solutions.
• 30+ speakers from top companies — the experience of major companies in one place.
• Workshops and error analysis — get tools you can implement right away.
• Fresh research and forecasts — stay one step ahead of the market.
• Live discussions and answers to your questions — the opportunity to discuss your specific tasks.
• Video recordings of all presentations as a gift — return to the materials at any time.

For B2B marketers, heads of marketing and sales departments, the forum will become the main source of practical tools and breakthrough ideas for creating effective marketing strategies that deliver measurable business results.

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