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UFI & SISO launch global campaign “This Show Is Open“ to support the exhibitions and events industry
Paris based UFI, the Global Association of the Exhibition Industry, and Atlanta based SISO, The Society of Independent Show Organizers, launch a new campaign, called “This Show Is Open”. It supports exhibition and event organizers around the world as they put the industry’s full experience to the task of keeping events going wherever possible, in line with the guidance of health authorities and the interests of their customers. 09 March 2020Immersive technology as a way to attract visitors — in the New European study “The Experiential Future”
Technology is ushering in a new and exciting way for brands to connect with audiences — and new research has found that experientialism is the way to consumers’ hearts. Over half (59%) of European consumers want to physically participate in events — not just watch them. 06 March 2020