AI in business event marketing: how to remove routine work, empower specialists and test hypotheses faster - live broadcast about promoting events with AI
About the conference
Promoting business events is getting harder: familiar channels cost more while delivering less, and audiences expect more personalized communication than teams have the hands to provide.
We'll look at how to use AI not as a generator of standalone texts, but as a full working tool built into the marketing process. We'll walk through AI in action on an end-to-end example of launching a new business event — from initial briefs and audience personas to marketing materials and analytics.
Speaker — Evgenia Sablina, CEO of Expomap, an expert with 20 years of experience in the events industry. She uses AI daily in her work: for research, preparing marketing materials, testing hypotheses, analyzing data, and planning and controlling business processes.
This session will be useful for marketers of exhibitions and conferences, heads of event projects, corporate event and B2B marketers, and anyone responsible for attracting attendees, visitors, and partners.
Business program
How to use AI at different stages of event promotion:
- Research and segment the audience
- Identify pain points, motivations, and arguments for different attendee groups
- Shape an offer and test its weak points
- Create landing pages, emails, press releases, and partner materials
- Prepare personalized content faster
- Analyze large tables and ad reports
- Track plan vs. actual and find the causes of deviations
- Take repetitive operational tasks off the team's plate
