B2B-Сервис 2026 - 3rd All-Russian forum for B2B customer experience and service directors: digital transformation and AI
About the conference
The B2B-SERVICE 2026 forum is dedicated to developing customer experience and increasing the efficiency of servicing corporate clients. Service, customer experience, marketing and sales leaders will discuss how to adapt B2B service to new economic conditions, retain customers and turn service quality into a company’s competitive advantage.
The event will bring together more than 90 executives and experts from key sectors of the economy. Among the companies whose representatives will share their experience are Sberbank, Severstal, Yandex, Alfa-Bank, SIBUR, Avito, the Baltika brewing company and DPD in Russia. The forum moderator is Alexey Shemetov, CX Director of IEK GROUP.
The program centers on 11 reports and practical cases on how the expectations of B2B clients are changing, how to rebuild service in crisis situations and maintain quality of service while cutting budgets. Participants will discuss the implementation of artificial intelligence to reduce the burden on employees, adapting corporate culture to a customer-centric model, and methods for objectively assessing customer experience.
Special attention will be paid to the financial efficiency of the service: assessing the return on investment in customer experience, justifying the budget to management and finding opportunities to optimize costs. The program will also include discussions on measuring customer experience in B2B and combining automation with human interaction.
Before attending, please verify the event dates and venue on the official event resources. Expomap is not responsible for possible inaccuracies in the published information.
Organizing business events?
Attract more exhibitors, attendees, and visitors with Expomap's promotional tools.
The Expomap website reaches more than 300,000 people per month who are actively searching for business events to solve their professional and business needs.
Venue of B2B-Сервис 2026
Business program
- Evolving B2B Customer Expectations: Adapting service to new realities and maintaining loyalty.
- Artificial Intelligence in Customer Service: Reducing workload and costs without compromising service quality.
- Evaluating Customer Experience: Methods for measuring CX in the B2B sector and leveraging results to enhance service.
- Financial Efficiency: Assessing the return on investment (ROI) in customer experience and justifying budgets.
- The Customer-Centric Organization: Adapting internal processes, organizational structure, and corporate culture.
- Cost Optimization: Identifying opportunities to reduce service-related expenses without harming client relationships.
- Expert Discussions: Measuring B2B customer experience and balancing automation with human interaction.
- Knowledge Sharing: Practical case studies and professional networking with customer service leaders from various industries.
Planning to attend B2B-Сервис 2026
Be the first to join!
