EFEA 2027 - eurasian Event Forum

"Leave or stay" — where do you place the comma when the familiar rules of the market no longer apply? The 16th Eurasian Event Forum (EFEA) 2027 will serve as a platform for discussing the key challenges facing the event industry and finding practical solutions for businesses.

Leaders of event companies, event organizers, and experts in business tourism and regional marketing will explore how to adapt business models, identify new revenue streams, and continue to grow within an ever-changing market landscape.

Main theme of EFEA 2027

"Leave or Stay" — a concept centered on the strategic choices facing companies in the event industry. How can businesses restructure their operations, retain clients, maintain profitability, adapt to new conditions, and identify opportunities for growth? The focus is not on abstract forecasts, but on practical tools, successful case studies, and solutions that can be implemented immediately.

In 2027, the forum will adopt a new format: instead of a multi-day, packed schedule, participants can look forward to two days of intensive immersion into the industry agenda, professional networking, and the exchange of expertise.

What does participating in EFEA 2027 offer?

The forum focuses on the practical challenges faced by professionals in the event industry. Participation will enable you to:

• Find clients and contractors — connect with companies interested in organizing events and discuss potential projects.
• Expand your professional network — hold targeted meetings with industry representatives from various regions of Russia and other countries.
• Discover suppliers and new solutions — explore offerings from Event EXPO participants, including equipment, venues, and event-related services.
• Acquire tools for business development — gain insights into pricing strategies, sales, project management, and adapting to market changes.
• Examine successful case studies from peers — compare approaches to common industry challenges and gather ideas for your own projects.
• Evaluate current trends — discuss the future of the event industry, business tourism, and regional marketing with experts and company leaders.

EFEA in figures

The results of the 2026 forum confirm its significance for the professional community:

• 668 specialists from 26 regions of Russia;
• Over 500 meetings held as part of the Business Contact Exchange;
• 40 sessions within the business program;
• 135 speakers from four countries: Austria, Belarus, Indonesia, and Kazakhstan.

Over the course of 15 years, EFEA has brought together more than 7,800 event industry professionals and over 1,400 speakers from Russian regions and other countries.