E-commerce 2026 - 22nd professional conference on online trading
About the conference
E-Commerce 2026 is one of the key events for the Russian e-commerce market, bringing together business owners, top executives, heads of e-commerce, marketing professionals, and experienced marketplace sellers.
As the market contracts, resources become more expensive, competition for customers intensifies, and traditional growth models no longer deliver the expected results. In this environment, businesses have to reassess channel economics, keep margins under control, rethink their product and commercial strategies, and identify new growth opportunities without scaling losses.
These challenges are at the heart of the main theme of the E-Commerce 2026 Conference — “Mission Possible: How to Grow Despite Market Pressure.”
Why Attend
- First-hand expertise. Speakers include business owners, top executives, and senior managers from major retailers, brands, online stores, and successful e-commerce companies. It is an opportunity to discover which strategies and solutions are actually working in today’s market.
- A wealth of practical insights. The programme is built around dynamic presentations featuring real-world cases, specific approaches, and clear answers to the question “How?” Instead of broad theory, participants will gain practical experience they can apply to their own business challenges.
- Case studies prepared specifically for the conference. Presentations are created exclusively for E-Commerce 2026 and explore real business challenges, the decisions made to address them, the results achieved, and the factors that contributed to success.
- A comprehensive view of e-commerce as an integrated system. Participants will discuss not only marketplace sales, but also the development of their own online stores, marketing, logistics, technology, business processes, product strategy, teams, and the interaction between different sales channels.
- A strong professional community. The conference brings together decision-makers directly involved in e-commerce, making networking, informal discussions, and peer-to-peer knowledge sharing an essential part of the event.
- The conference’s greatest value is the practical experience of companies that are already finding ways to grow in a challenging market. Speakers will examine real solutions implemented over the past year — from rethinking business strategy and unit economics to developing omnichannel models, automation, traffic acquisition, and improving marketing efficiency.
The conference’s key value lies in the hands-on experience of companies that are already finding new growth opportunities in today’s challenging market environment. Speakers will share real-world solutions implemented over the past year — from rethinking business strategy and unit economics to developing omnichannel models, automation, traffic acquisition, and improving marketing efficiency.
The event will bring together executives from leading online stores and retailers, e-commerce and marketing directors, brand representatives, major marketplace sellers, as well as logistics and IT professionals.E-Commerce 2026 offers an opportunity to look at e-commerce not as a collection of separate tools, but through the economics of the business as a whole: where profits are being lost today, which channels are actually driving growth, and what needs to change in strategy, marketing, product, and processes in order to increase sales and improve profitability.
Venue of E-commerce 2026
Business program
The first day will open with the plenary talk show “Mission Possible: How to Grow Despite the Pressure.” E-commerce business owners and executives will discuss the solutions that help companies maintain profitability and identify new sources of growth as costs rise, consumers become more cautious, and traditional strategies lose their effectiveness.
The business program will then continue across seven parallel tracks: “Strategy,” “Marketplaces: Traffic & Conversion,” “Marketing,” “Marketplaces: Growth,” “Business Processes,” “Technology,” and “Workshops.”
Key topics will include:
- E-commerce strategy and new growth opportunities — how to rethink the commercial model and achieve growth without increasing losses;
- Omnichannel strategy — defining the roles of a company’s own website, marketplaces, and offline retail, while synchronizing data, product assortment, and customer experience;
- Unit economics and marketplace profitability — managing margins, costs, and sales efficiency;
- Brand promotion on marketplaces — building brand awareness and branded demand while reducing dependence on marketplace algorithms;
- Advertising and performance marketing — increasing ROI, reducing advertising cost-to-revenue ratio, optimizing the media mix, and managing rising advertising costs;
- SEO, GEO, and organic traffic — increasing visibility across traditional search engines, AI-powered services, and marketplace search results;
- E-commerce automation — technologies for marketing, warehouse logistics, and internal business processes;
- Customer loyalty and customer experience — tools for customer retention and driving repeat purchases;
- E-commerce teams — building and motivating strong in-house teams;
- New marketing tactics and collaborations — ways to attract audiences and stand out in a highly competitive market.
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Additional information
Oborot.ru is the organizer of some of the largest industry events in the e-commerce sector.
Its portfolio includes major events and projects for the e-commerce market: the E-Commerce Conference, which has brought together top executives from online retailers and traditional retail companies since 2005; the Sellers & Marketplaces Conference, focused on practical strategies for working with leading marketplaces; and the Bolshoy Oborot National Professional E-Commerce Awards.
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