Category 360° or a comprehensive view of assortment management - conference on assortment management and private labels
About the conference
On 8–9 September 2026, Moscow will host the “Category 360°: A Comprehensive Approach to Assortment Management” Conference, held as part of the international HouseHold Expo 2026. The conference will focus on assortment management and private labels, non-food market analytics, new sales channels, promotion, retail media, artificial intelligence, branding, and packaging.
The event will bring together representatives of the Russian retail sector, manufacturers, suppliers, and industry experts to discuss which product categories are growing today, where to find promising market niches, and how to manage assortments based on data rather than intuition.
Who Should Attend
“Category 360°: A Comprehensive Approach to Assortment Management” is designed for professionals responsible for assortment management, purchasing, sales, business development, and the promotion of non-food products. Attendees will include commercial and category directors, heads of product categories and private-label divisions, category managers, buyers, marketing professionals, business development directors, as well as representatives of manufacturers and suppliers of products, equipment, raw materials, and services.
The programme will be particularly relevant for companies operating in home goods, DIY, tableware and kitchenware, household products, home décor, household appliances, and other non-food categories.
Buyer Meetings at HouseHold Expo
Conference participation can be combined with business meetings at HouseHold Expo 2026. On 8–9 September, the exhibition will also host its Buyer Programme — a dedicated platform for direct negotiations between manufacturers and suppliers of non-food products and distributors, retailers, and HoReCa representatives.Learn More About the Buyer Programme
Over the two days, more than 1,000 business meetings are scheduled, bringing together over 160 companies. The negotiations will focus on key non-food market categories.
This format allows participants to gain up-to-date market insights, explore practical case studies from leading companies, and discuss potential cooperation directly with buyers and suppliers — all in a single visit.
Venue of Category 360° or a comprehensive view of assortment management
Business program
The business program is built around the practical challenges faced by retailers, manufacturers, and suppliers. Industry experts will examine changes in the non-food market and highlight the tools that can help companies identify new growth opportunities in today’s economic environment.
The program will cover:
- Non-food market analytics — growing and declining categories, shifts in consumer demand, and promising market segments;
- Assortment management — optimizing the product mix, turnover, supply processes, merchandising, and promotions;
- Private labels and contract manufacturing — promising categories for private label development, innovations, and new product solutions;
- HoReCa as an additional sales channel — opportunities to enter the hotel and restaurant sector and adapt products to its specific requirements;
- Business promotion in 2027 — new platforms and formats, search visibility and AI-generated answers, UGC and EGC, creative strategies, and retail media;
- Artificial intelligence in retail — the use of AI agents by brands and category managers;
- Branding and packaging — current trends in brand identity, smart packaging, product labeling, sustainable materials, and the use of AI in design.
Expertise from leading market players
Representatives of Lemana PRO, Hoff, Auchan, Lenta, Dom Lenta, CHAMPION, VseInstrumenti, Magazin 4.0, Novikov Group, Zont Hotel Group, Depot, and other companies will share their expertise, practical experience, and market insights.
The conference experts will also include Boris Agatov, a specialist in retail innovation, artificial intelligence, and technology.
In total, the conference program will bring together 30+ speakers and experts. Over two days, attendees will have access to 8 thematic sessions and workshops, with more than 150 participants expected to attend.
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