Marketing has always been based on data: surveys, field research, competitor analysis. Data has always been valuable, and efforts were made to collect as much of it as possible. But today, as we live in a digital world overflown with information, marketing faces new questions: Is any data useful for the company? What should be collected and how to integrate it? How to automate analysis? How to achieve a clear distribution of responsibilities at all work stages? Where to start working with data in a data driven world?
From September 24 to 26, the multi-industry forum 'Marketing Data Analytics 2025' will bring together practitioners from large and medium-sized businesses sharing their experience in data collection, storage, analysis, and visualization in marketing with the audience. The program covers:
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