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Conferences Russia Moscow Marketing Data Analytics 2024

Marketing Data Analytics 2024 - national Forum on Data Collection and Analysis in Marketing

Marketing Data Analytics 2024 - national Forum on Data Collection and Analysis in Marketing

from 24 to Sept. 26, 2025
Russia, Moscow, Artcourt Moscow Center Hotel

About the conference Marketing Data Analytics 2024

Marketing has always been based on data: surveys, field research, competitor analysis. Data has always been valuable, and efforts were made to collect as much of it as possible. But today, as we live in a digital world overflown with information, marketing faces new questions: Is any data useful for the company? What should be collected and how to integrate it? How to automate analysis? How to achieve a clear distribution of responsibilities at all work stages? Where to start working with data in a data driven world?

From September 24 to 26, the multi-industry forum 'Marketing Data Analytics 2025'  will bring together practitioners from large and medium-sized businesses sharing their experience in data collection, storage, analysis, and visualization in marketing with the audience. The program covers:

  • Communication between analytics team and the business
  • Analytics implementation stages
  • Off-line operations analytics
  • Analytical data application in marketing
  • Digital analytics and marketing
  • Case studies of Big Data application
  • Arrangements for centralized data collection
  • Convincing the management team in data-driven solutions/decisions viability
  • Dashboards and visualization for decision-making
  • Culture of building pass-through processes
  • Competitive analytics
  • Data-driven forecast for promotion and marketing campaigns performance
  • Setting up regular reporting and its automation
  • Robotics: implementation, case studies
  • Using data to increase performance of current base

Additional information and services:
Organizer:
INTERFORUM
Website:
To the event website
Advertising:
ООО "ИНТЕР ФОРУМ", ИНН 7734369482, erid:2VfnxvdLvJU

Venue

Artcourt Moscow Center Hotel

Russia, Moscow, Artcourt Moscow Center Hotel

History:

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