Matemarketing 2026 - conference on Marketing and Product Analytics
About the conference
Matemarketing'26 is a technical conference for analysts, performance marketers, and product managers, focusing on the impact of artificial intelligence on analytics, marketing, and digital product development.
The in-person segment of the conference will take place on November 26–27, 2026, at the Lomonosov MSU Cluster in Moscow (1 Ramensky Boulevard). A dedicated online day will be held on November 17.
The program centers on the practical application of AI in the workflows of analysts, marketers, and product teams. Participants will discuss which tasks can already be delegated to neural networks, how to verify their output, and how to evaluate the effectiveness of AI implementation within companies.
Key conference topics include the evolution of multimodal models and AI agents, AI Harness, AI implementation in large enterprises, ML applications, and the automation of product research. Special attention will be paid to AI product testing, information security regarding the integration of neural networks with corporate systems, and team management.
The agenda features over 100 technical deep dives, lectures, product research presentations, and workshops led by experts from VK, Avito Tech, Sber, Magnit Tech, T1 IT Holding, Yandex DataLens, Yandex AI Studio, VkusVill, UIS, and other companies. More than 2,000 participants are expected to attend.
Attendees will also receive six months of access to over 300 presentations from previous years' conferences. Both online and in-person participation options are available.
Before attending, please verify the event dates and venue on the official event resources. Expomap is not responsible for possible inaccuracies in the published information.
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