PR+ Forum 2026 - annual all-russian forum of PR professionals

The forum will become a key platform for PR directors and communication leaders, where top industry experts will address the most pressing challenges of our time. Participants will learn how to adapt strategies to digital transformation, implement AI, measure effectiveness, and manage reputation amid tightening regulations.

In the focus of the business program

• From chaos to unity: how to manage communications in a diversified holding and achieve a unified brand voice;
• B2B PR in an era of economic decline: how to build trust when everyone sees demand falling;
• PR in 2026: brand promotion tools, neural networks, and choosing between in-house teams and agencies under strict regulation;
• A voice without a megaphone: how to preserve the influence of the PR function with a zero budget;
• Influencers after “September”: where to find them and how to integrate effectively;
• When the CEO said: “This is the end.” How a PR team saved a reputation when there was no time left;
• PR 2030: will the profession survive? AI and the future of communications. Scenarios for adaptation and growth in the new reality;
• Traditional media in 2026: revival, niche, or nostalgia? How to integrate “old” channels into a modern PR strategy;
• Humanizing the brand: how internal content and HR communications become part of the overall PR strategy.

REGISTER TO ATTEND

Among the speakers

Vladimir Zaluzhsky (Renaissance Insurance), Irina Gushchina (X5 Group), Anna Shchepilova (METRO), Alexander Zilbert (LSR Group), Alexey Panshin (Beeline), Polina Melman (Cian), and other leading experts from major Russian companies.

What participants can expect

• 3 days of practical content — no fluff, only real cases and proven methodologies;
• A dedicated B2B PR day: effective strategies and hands-on solutions;
• 40+ case studies from leading B2B and B2C companies;
• 50+ practitioner speakers — the experience of major corporations in one place;
• Fresh research and forecasts — stay one step ahead of the market;
• Live communication with colleagues — networking with 200+ industry professionals;
• Answers to the toughest questions — an opportunity to address your specific challenges;
• Video recordings of all sessions included — revisit materials anytime.

For communication directors, PR managers, and heads of press offices, the forum will become the main source of practical tools and breakthrough ideas for building effective communication strategies in the new reality.

REGISTER TO ATTEND