Business survival strategy 2027 - online conference
About the conference
When familiar tools stop delivering the same results, advertising budgets grow, and customer behavior changes, it becomes especially important to understand which decisions actually affect sales and profits. This is exactly what the conference will focus on: together with experts, participants will examine current business challenges and tools that help companies adapt to market changes.
The focus will be on business development strategy, crisis management, marketing and sales, improving team efficiency, cost optimization, and identifying new growth opportunities.
Experts and practical experience
The program features entrepreneurs and specialists in marketing, strategy, and business management. Experts include Stanislav Pokryshkin, entrepreneur and strategist, Irina Kovalenko, Marketing Director and Elena Novikova, entrepreneur and owner of Novikova System Business Academy.
The conference will cover marketing strategy and analytics, positioning, marketing and sales efficiency, team management, advertising, budgeting and identifying new growth opportunities.
What participants will gain
The conference will help participants take a comprehensive look at company development — from the owner’s strategy and team efficiency to marketing metrics, conversion rates, and sales.
Participants will be able to:
- identify which processes are currently slowing down business development;
- understand where resources should be allocated;
- gain ideas for improving marketing and sales efficiency.
Special attention will be paid to operating in uncertain conditions: how to plan actions when demand, customer acquisition costs, advertising channels, and available budgets change.
The main objective of the event is to provide participants not only with information about trends but also with practical tools and solutions that can be adapted to their own business needs.
Who will benefit from the conference
The program is primarily designed for those who directly influence company strategy, sales, and financial performance:
- business owners;
- CEOs and company executives;
- commercial directors;
- heads of sales;
- marketing directors;
- business development directors.
Participants do not need to be professional marketers: the conference approaches marketing not as a separate function but as part of the overall business management system.
Participation is free with prior registration. Registered participants will also receive access to the conference recording.
«Business Survival Strategy 2027» is an opportunity to review approaches to management, marketing, and sales in just a few hours, compare them with the practices of other companies, and find solutions that can help businesses operate more efficiently, use resources more effectively, and move forward with greater confidence in a changing market.
Venue of Business survival strategy 2027
Business program
The main principle of the conference is maximum practical value. Instead of general discussions, participants will examine real business challenges, solutions, and results, identify where companies lose money and customers, and understand which changes can improve the situation.
The program includes:
- strategy and positioning — how to define priorities, focus resources, and identify promising areas for development;
- crisis management — which problems reduce business efficiency and how to adapt a company to new conditions;
- marketing and conversion — which tools and metrics really matter and how to get better results from marketing;
- marketing budget — how to control spending, evaluate return on investment, and avoid wasting money on ineffective tools;
- sales — how to improve conversion and build effective cooperation between marketing and the sales department;
- team — how to improve employee performance and internal process efficiency;
- growth opportunities — where to find additional opportunities for business development without constantly increasing costs;
- practical case studies — solutions that have already been implemented in business and delivered measurable results.
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