WorldFood Summit & Nielsen Academy 2025 - business event on launching new products and brands based on FMCG market measurement data
About the conference
WorldFood Summit & Nielsen Academy will take place in the centre of Moscow, at the five-star Lotte Hotel from 19 to 20 June 2025.
Delegates to the WorldFood Summit & Nielsen Academy will experience the full immersion in the topic of successful FMCG product and brand launches, as well as the opportunity to exchange views with chain retail professionals, other market players and independent experts through networking.
Co-organiser of the WorldFood Summit & Nielsen Academy is Nielsen, a leading company in analytics.
Experts of Nielsen will provide exclusive content - over 5 hours of analytical data on the Russian FMCG market and the modern consumer profile, as well as deliver workshops that will help improve skills in dealing with retail analytical data.
Paper Planes, HSE and DeepUp Lab experts will offer masterclasses on how using AI, generative neural networks, and modern approaches to data-driven marketing can help create successful product lines.
Why attend the WorldFood Summit & Nielsen Academy:
- Find effective ways to develop products and brands. The knowledge and information provided to delegates will contribute to the successful implementation of your company's development strategies in the Russian market.
- Improve your retail analytical skills. Delegates will gain a better understanding of their consumers, foresee changes in demand and deliver the right products to the right customers in a timely manner.
- Gain the opportunity to strengthen existing partnerships and forge new ones. Delegates will exchange insights with retailers, peers and leading experts in a comfortable and informal environment.
- More opportunities for WorldFood Moscow exhibitors. For delegates whose companies are planning to exhibit at the forthcoming exhibition in September, the knowledge gained will help them to adapt their exhibiting concept to the market situation and optimise the range of products on their stand.
Success in retail starts here: join the WorldFood Summit & Nielsen Academy!
Key Topics:
economic trends and how they affect consumer behaviour; profile and changing preferences of Russian consumers today; outlook for the private label segment of retailers; features of assortment, pricing and shelf policy in retail to manage purchasing power; building a promotional strategy and price management for effective promotion in retail; trends in branding and packaging design; how to use AI and data-driven marketing to build a successful brand; and other pressing issues.
To attend the business program events, a ticket is required. Get a 10% discount on any of the delegate packages by applying EXPOMAP10 promo code!
