WOW-Servis 2026 - 5th All-Russian summit on customer experience and B2C customer care

WOW-Service 2026 is a summit for executives seeking new approaches to managing customer experience and developing service in an environment defined by shifting consumer demands and increasing budgetary pressure. Participants will explore how to build strong customer relationships and enhance service quality while delivering measurable business results.

The summit will bring together over 150 representatives from the banking, retail, telecommunications, real estate development, and online services sectors. Customer experience and service leaders from companies such as Yandex, Cofemania, M.Video, X5, MTS, Dodo Brands, Magnit, T2, and Avito will share their expertise.

Over the course of two days, experts will present 24 talks and practical case studies. Key topics include evolving customer expectations, service personalization, the application of artificial intelligence in customer service, and measuring the financial return on CX initiatives. Participants will also examine ways to boost team productivity, reduce operational costs, and maintain service quality despite limited resources.

The program features three panel discussions and a round table focused on the effectiveness of customer experience during periods of strict cost-cutting. Executives will discuss how to adapt service to crisis situations, justify investments in CX, and strike a balance between customer needs and the company’s financial goals.

WOW-Service 2026 offers an opportunity to compare approaches across various industries, explore proven best practices, and discover solutions for developing customer service as a vital driver of business competitiveness.

Before attending, please verify the event dates and venue on the official event resources. Expomap is not responsible for possible inaccuracies in the published information.

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