Yandex Ecom Open Air 2026 -
Yandex’s summer B2B festival for e-commerce.
About the conference
A massive, informal open-air gathering for the e-com community, blending business discussions, real-world case studies, and a relaxed summer evening with music. The event is designed for everyone driving online commerce: business owners, marketplace sellers, manufacturers, and marketers.
The festival will run in a hybrid "2-in-1" format. During the day, you'll dive into an educational track with case studies, neural network workshops, and presentations of Yandex’s latest sales-boosting tools. In the evening, the business atmosphere shifts into a summer outdoor festival filled with networking, great food, and a live music concert.
Why Attend (or Tune In)?
- Discover e-commerce trends: Understand how consumer behavior is shifting, how AI is currently impacting sales, and which Yandex tools are actually driving revenue today.
- Learn from real-world experience: Skip the dry theory — this event is all about diving into real-life case studies and practical tools designed to boost sales.
- Connect with the community: This is a great opportunity to meet market peers, partners, and Yandex's own experts in person, discuss shared pain points, and simply switch off and recharge.
Terms of Participation
An important note for in-person attendees: Venue capacity at Khlebozavod is limited, so the organizers will be moderating all applications. Priority for ticket approval is given to owners and executives of medium and large businesses. If you do not secure an in-person ticket, you will automatically be granted access to the online livestream.
Venue of Yandex Ecom Open Air 2026
Business program
The business program is divided into four tracks:
- Impulse (on Technology). A look into the future of retail, AI shopping assistants, and new features that help drive sales growth.
- Movement (on Marketing). Everything about traffic, conversions, discounts, and advertising. Instead of boring presentations, they promise an informal "e-com unplugged session" and even an interactive game—defending an ad budget in front of a strict CEO.
- Focus (on Data). A practical teardown of a real online store. Using it as a case study, they will show how to use Yandex Metrica and Yandex Products to identify SEO growth opportunities and drive organic traffic.
- Attention (on Content). How to create eye-catching product listings and creatives. They will discuss where to draw the line between soulless AI-generated images and compelling content that buyers actually trust.
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