BEAUNITY by InterCHARM 2027 - international convention for cosmetology and aesthetic medicine professionals
About the exhibition
BEAUNITY by InterCHARM — International Convention for Cosmetology and Aesthetic Medicine Professionals. The project continues the legacy of INTERCHARM Professional in a renewed format focused on the professional community, technologies, education, and business development.
The event brings together manufacturers and suppliers of professional cosmetics, aesthetic products and equipment, cosmetologists, clinic and salon managers, aesthetic medicine professionals, and other representatives of the professional beauty industry.
Over three days, BEAUNITY provides an opportunity to address several professional needs at once: discover new products and technologies, test equipment, find suppliers, update professional knowledge, and discuss practical experience and business development with industry peers.
Professional cosmetology and aesthetic medicine at BEAUNITY 2027
BEAUNITY brings together products, equipment, and technologies used every day by aesthetic medicine professionals, cosmetologists, clinics, and beauty salons. Visitors can discover new products, see equipment in action, consult directly with manufacturers, and compare solutions from different suppliers before making purchasing decisions.
The solutions presented cover aesthetic devices and injectable treatments, professional cosmetics and cosmeceuticals, equipment for clinics and salons, trichology, podiatry, massage and SPA, consumables, as well as technologies and services for beauty businesses.
For clinic and salon managers, the exhibition provides an opportunity to select products and equipment to expand their range of services and equip treatment rooms. For practicing professionals, it is a chance to discover new professional solutions and discuss their applications directly with brand representatives.
Who is BEAUNITY by InterCHARM for?
BEAUNITY is designed for professionals in cosmetology and aesthetic medicine. According to the organizers, the event brings together 23,000 professional visitors from across Russia and more than 250 manufacturers and suppliers of professional cosmetics, aesthetic products, and equipment.
BEAUNITY gives visitors an opportunity to:
- discover professional cosmetics, aesthetic products, and equipment;
- test new products and compare solutions from different manufacturers;
- find suppliers for a clinic, salon, or private practice;
- gain new professional knowledge;
- find solutions for business development and promotion;
- expand their professional network.
For exhibiting companies, BEAUNITY is an opportunity to:
- present products to a professional audience;
- hold negotiations with clinic and salon managers and specialists;
- demonstrate equipment and technologies in action;
- introduce new products to the market;
- receive feedback from practicing professionals;
- find new clients, partners, and sales channels.
Prof-Club professional community for cosmetologists
BEAUNITY also develops Prof-Club, a private professional community for qualified cosmetologists, plastic surgeons, and managers of licensed medical clinics and salons. Qualified aesthetic practitioners with verified professional credentials may also join.
Club members can exchange experience, discover market trends and new products, find partners, and gain access to the convention’s business and scientific program. Prof-Club members also have access to the BEAUNITY VIP area and an opportunity to join the jury of the Prof Beauty Star professional award.
Why visit BEAUNITY 2027?
BEAUNITY combines discovering professional innovations, selecting suppliers and equipment, education, and business networking. Over three days, professionals can compare products from different manufacturers, learn about new methods and technologies, attend professional events, and expand their industry network.
For manufacturers and suppliers, the convention provides access to a targeted audience from the cosmetology and aesthetic medicine sectors. For doctors, cosmetologists, and clinic managers, it is an opportunity to evaluate solutions that can support their professional practice, facility development, and business growth.
Business program
The business program is an independent and important part of BEAUNITY. The organizers position the convention not only as an exhibition of professional products but also as a major educational forum for cosmetology and aesthetic medicine professionals.
Unlike programs focused solely on product presentations, BEAUNITY covers the full range of challenges faced by modern professionals: techniques and protocols, development of professional practice, business management, promotion, and personal brand building.
One of the project’s central educational formats is the All-Russian Congress on Therapeutic Cosmetology. It is primarily designed for practicing professionals and focuses on professional issues in cosmetology, new approaches, and the exchange of clinical experience. BEAUNITY 2026 hosted the 3rd All-Russian Congress, making this format a regular part of the project’s professional program.
The BEAUNITY program also includes expert conferences and presentations by well-known industry professionals. According to the organizers, topics range from theory, techniques, and protocols to business management and the development of a professional personal brand.
In other words, the educational component of BEAUNITY works on two levels at once: it helps professionals improve their practical skills, while providing clinic and salon owners and managers with solutions for business development.
Exhibition sections and exhibited products:
- Complex rejuvenation and wellness
- Cosmetology and aesthetic medicine
- Massage; spas; tanning; saunas
- Salon/clinic/SPA interior design
- Business services and training
- Professional products
- Trichology and hair care
- Podology and nail services
- Eyelash and eyebrow treatments
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Additional information
March 23–24, 2027, from 10:00 to 18:00
March 25, 2027, from 10:00 to 17:00
ExpoVisionRus is a leading national organizer of professional exhibitions in Russia and one of the largest players in the exhibition industry. The company organizes international-scale projects in the fields of beauty, contract manufacturing, advertising, water technologies, environmental solutions and recycling, aviation, and the pulp and paper industry.
ExpoVisionRus’s portfolio includes ten exhibitions covering industrial sectors and consumer markets, some of which are part of priority national projects.
ExpoVisionRus events annually bring together hundreds of thousands of industry professionals, contributing to the development of domestic manufacturing, technology localization, exports, and international partnerships.
