The Exhibition of equipment, materials, and ingredients for aesthetic cosmetology, hairdressing, and nail services Beauty Show Krasnodar 2026 will be held on May 27–29 in Krasnodar, at the Expograd Yug Exhibition and Convention Center.
The exhibition will be held for the 24th time and will bring together professionals from all areas of the beauty industry.
In 2025, more than 4,200 visitors had the opportunity at Beauty Show Krasnodar to discover innovative materials and new technologies both at exhibitors’ stands and during thematic events. The geography of visitors included Krasnodar Krai, Stavropol Krai, Rostov region, Moscow region, the Republic of Crimea, the Republic of Adygea, Saratov region, the Republic of North Ossetia-Alania, the Republic of Dagestan, and many others. For 52% of guests, this was their first visit to the exhibition.
The exposition included more than 1,000 Russian and international brands from 115 exhibiting companies — mainly innovations and unique developments in demand in the modern beauty market.
The business program of Beauty Show Krasnodar includes 100+ events annually. Participants receive the most up-to-date information from 70+ speakers and attend practical master classes to improve their qualifications. For the first time in 2025, the Southern Conference on Medical Cosmetology “Biohealing Immersion. Aging as a disease requiring prevention and treatment” was held, organized by Ya-Krasota.
Also, in 2025 the exhibition hosted the 1st Braiding Championship “Images of the Peoples of Russia” supported by the Association of Professional Braiders. Every year the program includes the APIC Russian Championship (Association of Beauty Industry Professionals), culminating in the “Total Look” show — not just a fashion show, but a spectacular theatrical performance. The APIC team brings to life a kaleidoscope of images — from refined and delicate to bold and avant-garde. Championships, workshops, presentations, and other business program events make the exhibition a true celebration for beauty industry professionals.
The exhibition is held with the support of the Administration of Krasnodar Krai, the Department of Consumer Sphere and Alcohol Market Regulation of Krasnodar Krai, and the Administration of the Krasnodar Municipality.
EXHIBIT WITH A STAND
Exhibition sections of Beauty Show Krasnodar 2026:
- Cosmetology products and equipment
- Products for nail service
- Hairdressing products, tools, and accessories
- Professional make-up products
- Professional clothing
- Disinfection products
- Furniture and equipment for beauty salons and cosmetology rooms
Advantages of exhibiting at Beauty Show Krasnodar 2026:
- More than 4,400 people attend the exhibition in 3 days
- 81% of visitors are looking for products for their professional activities
- 100+ events are held as part of Beauty Show Krasnodar
- The exhibition provides an excellent opportunity for exhibitors to boost their sales and meet a highly targeted audience interested in beauty industry products
Beauty Show Krasnodar 2026 is the perfect platform to:
- Showcase your products to a large number of interested professionals. Present your product directly to those who work with it: salon owners, cosmetologists, make-up artists, brow masters, and nail art professionals. Direct dialogue with potential clients helps discover new growth opportunities and increase sales.
- Meet existing clients and find new ones. Use the exhibition as a chance to showcase your new products and discuss cooperation. Each year the exhibition attracts a refreshed audience — in 2024, 52% of visitors attended for the first time. Don’t let competitors capture your loyal clients.
- Demonstrate and increase sales. Visitors are attracted by the wide choice of products and the ability to test them. Many professionals and private buyers are ready to purchase products directly from the stand. Demonstrate your product’s features and application techniques to influence client decisions.
Advantages of visiting Beauty Show Krasnodar 2026:
Beauty Show Krasnodar annually becomes one of the most significant events and a central meeting point for beauty industry professionals in Southern Russia.
- The fastest way to find new products. More than 100 exhibitors showcase the latest innovations and bestsellers for cosmetology, nail, and hair services, as well as make-up. This is the perfect exhibition for those who want to stay ahead of the industry trends.
- Test-drive procedures and cosmetics. Visitors can try professional cosmetics and treatments for free, evaluate their effectiveness, and choose the best products for their clients.
VISIT THE EXHIBITION
