Toy-Market 2027 - international exhibition of children's products and toys
About the exhibition
«Igrushka Market 2027» is the only spring professional B2B exhibition of children's products: toys and games, arts, crafts and educational products, outdoor recreation items, children's everyday goods, party supplies and accessories.
The exhibition brings together manufacturers, suppliers, brands, distributors, retail chains, marketplaces, wholesale buyers, as well as representatives of the education and family segment in the children's products and toy industry.
The exhibition is built around the «Play. Development. Recreation» logic: it helps structure the children's product range and makes navigating categories clear for both participants and visitors.
Exhibition audience
- Retail and specialized trade: federal and regional chains, children's goods stores, family products
- Marketplaces and e-commerce: online retail, sellers, online stores
- Wholesale and distribution: wholesale companies, distributors, regional partners
- Educational and developmental segment: private kindergartens, schools, development centers, children's studios and organizations
- Family segment and children's spaces: children's zones, play spaces, projects for family audiences
- Buyers from related HouseHold Expo categories: home goods, gifts, seasonal assortment, family retail, e-commerce, wholesale and distribution
Why you should participate in the «Igrushka Market 2027» exhibition
- Direct dialogue with buyers. The opportunity to present products to representatives of retail chains, specialized retail, marketplaces, wholesale companies and other professional buyers interested in children's products, games and toys.
- Professional audience. The exhibition is attended by representatives of retail trade, distributors, marketplace sellers, educational organizations, family-segment companies and other participants in the children's products market.
- The opportunity to enter foreign markets. The exhibition opens up opportunities for cooperation with retail chains in Belarus and Central Asia, as well as for developing a distributor network and entering new regions.
- The optimal time for sales development. The event takes place during the period when assortment matrices are formed and suppliers are chosen for future seasons, creating additional opportunities for negotiations and discussing new projects.
- Buyer program and B2B meetings. Participants can plan business negotiations in advance with buyers and potential partners based on product categories, sales channels and business objectives.
- Presentation of new products and current solutions. Thematic expositions, special projects and the business program help draw the professional audience's attention to new products and promising product categories.
- Additional reach through joint exhibitions. Participants gain access to the professional audience of the HouseHold Expo and ChristmasBox Podarki exhibitions, expanding the circle of potential clients and partners among representatives of related industries, including home goods, gift products, seasonal assortment, e-commerce, wholesale trade and distribution.
Business program
The business program of Toy Market 2027 is designed for manufacturers, suppliers, distributors, retail chains, marketplace representatives, specialty retailers, and companies operating in the children's products, giftware, packaging, and seasonal merchandise sectors.
The program will feature:
- B2B meetings with potential clients, partners, and buyers
- The Contract Expo Hosted Buyer Program, aimed at fostering cooperation between suppliers and representatives of retail chains, marketplaces, and retail companies
- Buyer–Supplier Sessions focused on targeted business meetings and partnership discussions
- Industry conferences and congress events featuring experts from the children's products, retail, and e-commerce sectors
- A Consultation Center, where participants can receive practical guidance on working with marketplaces and retail chains, product certification, finding international partners, contract manufacturing, logistics, and foreign trade operations
- An online networking platform that enables participants to discover exhibitors and new products in advance and schedule business meetings before the exhibition opens
The business program provides additional opportunities to identify new sales channels, establish professional connections, and support business growth in the children's products, giftware, and packaging markets.
Exhibition sections and exhibited products:
- Children's toys and games (soft toys, dolls, construction sets)
- Hobby, arts and crafts products, children's stationery, and educational role-play products
- Outdoor play and active recreation products
- Accessories, storage solutions, and décor for children's rooms
- Party supplies (tableware, decorations, costumes, and face paints)
- Children's accessories (backpacks, suitcases, umbrellas, and gym bags)
Planning to attend Toy-Market 2027
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Additional information
March 17, 2027: 10:00–18:00
March 18, 2027: 10:00–16:00
The Mayer Group is the organizer of major exhibition projects such as the HouseHold Expo exhibition complex, the ChemiCos exhibition complex, the large-scale exhibition forum Growth Resources: Government and Business, the Big HoReCa business forum, and other industry events focused on the development of the non-food consumer goods sector. The Mayer Group is a member of the Russian Union of Chemists and the Russian Union of Industrialists and Entrepreneurs (RSPP).
For more than 30 years, the company has been organizing professional trade exhibitions, business forums, and congress events. Today, Mayer Group delivers more than 12 international exhibition projects annually, along with industry forums and conferences. The company's exhibitions are held with the official support of the Ministry of Industry and Trade of the Russian Federation and the Chamber of Commerce and Industry of the Russian Federation.
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