InterCHARM 2026 - key growth point of the beauty industry in Russia

InterCHARM 2026 is once again preparing to become the main event of Russia's beauty industry. From October 14 to 17, leaders, innovators and trendsetters of the beauty world will gather in Moscow to present the products, technologies and solutions of tomorrow.

The scale of the event — in numbers and facts:

• 1,500+ companies from more than 30 countries;
• 90,000+ professional visitors;
• the entire cosmetic product creation chain is represented — from raw materials and formulas to finished brands and retail contracts.

Geography: from the Atlantic to the Pacific

InterCHARM 2026 is a truly international exhibition, bringing together participants from Europe, Asia, the Middle East and the Americas. Confirmed countries include China, the Republic of Korea, India, Turkey, the UAE, Saudi Arabia, Belarus, Italy, Iran, the USA, Japan, France, Kazakhstan, Uzbekistan, Brazil, Serbia, Indonesia and others.

Russia — a country of manufacturers

Russian brands are not just strengthening their position — they are shaping the market. Today, every second new cosmetic brand in Russia is of domestic origin, and the share of local products continues to grow.

• 68% of consumers trust Russian brands.
• The market has reached a volume of ₽1.1 trillion.
• Production takes place in 150+ cities, from Vladivostok to Kaliningrad.

InterCHARM — a map of the entire beauty industry

56.5% of participants are manufacturers and contract manufacturing sites;
24.7% — suppliers of raw materials and active ingredients;
25.8% — packaging and design;
21.2% — equipment and production solutions;
85% — finished products: cosmetics, perfumery, household products;
15.9% — distributors and wholesalers.

This distribution turns InterCHARM into a full-cycle platform: here you can go from idea to brand — and immediately enter the market.

Take part

Exhibition business program

InterCHARM is a platform for knowledge and strategies. At the exhibition, you'll find:

• «Cosmetics in Russia» Conference — global trends, local strategies, up-to-date analytics;
• «How to Create a Beauty Brand» Conference — practical case studies only;
• Business Cases Conference for executives and beauty salons;
• «Natural Cosmetics» Conference;
• Aesthetic Cosmetology Conference — current topics in anti-age therapy and correction of age-related changes;
• Eurasian Household Chemicals Conference.

As part of the InterCHARM exhibition, the Final of the Russian Championship in Hairdressing, Decorative Cosmetics, Nail Modeling and Design, Braiding, and the Russian Championship among Educational Institutions will be held.

On the stage of the Main Open Podium HairCHARM, you can look forward to: gala shows and master classes by leading Russian stylists presenting their collections. Classics and avant-garde, current trends and technologies!

Retail Connect: a direct road to contracts

In 2026, the Retail Connect program will once again be up and running — a platform for pre-arranged B2B meetings with retailers and distributors:

• 50+ of the largest chains from Russia, the CIS and friendly countries;
• an international block: buyers from China, India, Thailand, Korea, Malaysia, the UAE, Kuwait, Saudi Arabia and others.

Russian manufacturers get a real export opportunity — without traveling abroad and without spending on international business missions.

InterCHARM 2026 — the place where the future is shaped

Manufacturers, brand owners, retailers, distributors, technologists, packaging specialists, formula developers and salon industry professionals will come together at the exhibition. This is not just a product showcase — it's a living market where:

• startups are launched;
• export contracts are signed;
• trends are formed;
• long-term partnerships are built.

InterCHARM 2026 is your path to new opportunities in the beauty industry!