The autumn InterCHARM 2021 is the largest event among the exhibitions of the perfumery and cosmetics industry in Russia, the CIS, Central and Eastern Europe. The exhibition will take place in Moscow. Beauty industry professionals say that here you can get complete information about the latest innovations from well-known and new Russian and foreign companies.

Market leaders from Russia and foreign countries will present a wide range of cosmetics and perfumes, various tools, accessories and consumables used in cosmetology, aesthetic medicine, nail service, hairdressing, and professional makeup. What is more, among exhibiting products are interiors of beauty salons, clinics and spas, production of perfumery and cosmetic products, as well as related business services and training. The variety of products represented at the exhibition allows you to solve any problem of the beauty business. 

InterCHARM set trends in the industry for the coming year - whether it is the range of retail chains or offers from masters and beauty salons. The event offers a rich program of professional events, which includes conferences, forums, master classes and awards for the bests.

If you are a professional in the beauty industry, or are engaged in the procurement of perfumes, cosmetics and various consumables for retailers and beauty salons, add InterCHARM 2021 to your business calendar!

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What's going on at InterCHARM?

At the events of the InterCHARM program, professionals and beginners will develop their skills, discover the latest trends and share experiences in an atmosphere of 100% beauty. In 2021, the business program includes:

• Business management events:
  • Analytical business conference titled as "Cosmetics in Russia"
  • Forum about perfume and cosmetic marketing "How to create a beauty brand"
  • Conference "Business Cases for Clinic Leaders"
  • Conference "Business Cases for Heads of Beauty Salons"
• Events for specialists:
  • Congress on cosmetology and aesthetic medicine InterCHARM Med
  • InterCHARM conference on aesthetic cosmetology
  • Practical conference InterCHARM on permanent make-up
• Public events:
  • Open master classes and public talks at InterCHARM Podium

For the convenience of professional participants, the Retail Connect Summit of Suppliers and Retailers provides for a program of personal negotiations. In addition, the best will be determined and awarded according to the results of the all-Russian competition of professionals "Beauty Team of the Russian Federation" and the Name Influence Awards by InterCHARM among beauty influencers, as well as the InterCHARM Gold Medals 2021.

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