IPSA 2024 - international exhibition for promotional products and business gifts

IPSA 2026 is the largest specialized exhibition in Russia and the CIS dedicated to promotional products, corporate gifts, branded merchandise and advertising technologies. For more than 40 years, the project has remained a key platform for meetings between manufacturers, suppliers, advertising agencies, corporate clients and marketing specialists.

Over two days, the exhibition will bring together thousands of professionals responsible for brand promotion, advertising campaigns, corporate communications and loyalty programs. Here you can not only get acquainted with new products on the market, but also find suppliers, compare solutions from different manufacturers and generate ideas for future projects.

The largest IPSA in recent years

In 2026, the exhibition will become the largest in the past 15 years. More than 330 manufacturers and suppliers from Russia, Belarus, China, Turkey and Uzbekistan will present solutions for the advertising industry, corporate merchandise and brand communications.

IPSA is attended annually by more than 8,000 specialists: representatives of advertising and branding agencies, marketers, HR teams, event specialists, buyers and company executives. For many participants, the exhibition becomes the main platform for finding new products and business contacts for the upcoming season.

From branded clothing to advertising technologies

The IPSA exposition covers almost all areas of the modern promotional industry.

The exhibition will feature:

• corporate textiles and branded clothing;
• promotional items and business gifts;
• gift sets and packaging;
• printed products;
• application equipment and technologies;
• solutions for product personalization;
• award attributes;
• aroma marketing and wellness gifts;
• edible corporate gifts;
• creative products for promotions and events.

This format allows you to get a complete picture of the market in a short time and choose solutions for a wide variety of tasks — from corporate merchandise to large-scale advertising campaigns.

A territory of ideas for brands

Today, merchandise is becoming a full-fledged tool for marketing and internal communication. Companies use it for brand promotion, employee motivation, exhibition participation, client events and loyalty programs.

At IPSA, you can see which formats are currently in demand on the market, learn about new materials and technologies, and find ideas for creating memorable branded products.

The exhibition helps you understand how audience expectations are changing and which solutions work most effectively in modern communications.

Personalization and production technologies

A separate section of the exhibition is dedicated to equipment and technologies for the advertising and production business.

Visitors will be able to learn about solutions for DTF, UV and UF printing, personalization of promotional products, printing production, textile branding and the manufacture of advertising materials. For printing houses, advertising production companies and application service providers, this is an opportunity to evaluate new technologies and compare equipment from different manufacturers.

Who attends IPSA

The exhibition is aimed at a professional audience that makes decisions on purchasing promotional products and implementing marketing projects.

Visitors include:

• advertising and branding agencies;
• event companies;
• corporate clients;
• marketers and brand managers;
• HR directors and internal communications specialists;
• buyers from large companies;
• distributors;
• representatives of retail trade.

That is why IPSA remains one of the most effective platforms for developing business contacts in the field of promotional products and corporate merchandise.

Support from the professional community

The exhibition is held with the support of leading industry associations, including AKAR and MAPP. Regional entrepreneurship support centers take an active part in the project, thanks to which the venue features collective stands of companies from various regions of Russia.

This approach allows visitors to get acquainted with both the largest market players and new manufacturers offering interesting solutions for corporate and advertising projects.

Why you should visit IPSA 2026

IPSA is an opportunity to see thousands of product samples, meet hundreds of suppliers, explore new technologies and get fresh ideas for brand promotion in just two days.

For advertising agencies, marketers, HR teams and corporate clients, the exhibition remains one of the most effective tools for finding new solutions, contractors and inspiration for future projects.