Reklama 2026 - international specialized exhibition of technologies and services for advertising producers and clients
About the exhibition
From 27 to 29 October 2026, Moscow will host the International Specialized Exhibition of Technologies and Services for Advertising Market Professionals — “Reklama-2026”, held at Crocus Expo IEC, Pavilion 1, Hall 4.
Reklama is a key B2B platform for the industry, showcasing the full range of technologies and services for advertising production — from print and illuminated solutions to digital promotion.
Exhibition highlights:
- equipment for digital printing on various materials (paper, textiles, glass, wood), engraving, cutting, marking, embroidery for textile branding;
- materials for advertising production and designer packaging (paper, plastics, films);
- LED screens and illuminated displays;
- corporate merchandise;
- companies providing branding, marketing, web design, and online promotion services.
In 2025, 155 manufacturers and suppliers from Russia and international markets participated in the exhibition.
The exhibition is organized by EXPOCENTRE JSC, with the support of the Association of Communication Agencies of Russia (ACAR), under the patronage of the Chamber of Commerce and Industry of the Russian Federation, and with the active participation of leading industry associations.
Benefits of exhibiting
Participation helps companies:
- launch new products and technologies;
- expand their client base;
- secure orders directly at the exhibition;
- negotiate with major customers;
- expand sales geography.
Benefits for visitors
During the exhibition days, visitors can:
- explore new technologies, equipment samples, advertising materials, and promotional products;
- hold negotiations with manufacturers and suppliers from Russia and abroad;
- receive technical consultations;
- review solutions for advertising media production, navigation, and corporate branding;
- attend business program events.
The exhibition brings together advertising manufacturers, marketers, designers, advertising agencies, and corporate buyers.
Business program
Reklama traditionally features a rich business program, including events of the Advertising Matrix Forum.
Industry experts, analysts, and marketers present best practices and discuss the most relevant topics.
Key topics:
- Equipment and materials for advertising production;
- Illuminated advertising: screens, signage, navigation, content management;
- Promotional gifts, corporate merchandise, advertising print, packaging;
- Products and services for retail space design;
- Textile zone: textile printing, promo textiles, branding;
- Advertising as part of urban space;
- Information solutions for advertising and design, new technologies.
Reklama-2026 will take place from 27 to 29 October, Moscow, Crocus Expo IEC, Pavilion 1, Hall 4.
Exhibition sections and exhibited products:
световая реклама: экраны, вывески, навигация. управление контентом
рекламные подарки, имиджевая продукция. рекламная полиграфия, упаковка
продукты и услуги для оформления розничного пространства
textile zone. печать по текстилю. промотекстиль. брендирование
реклама как часть урбанистического пространства
информационные решения для рекламы, дизайна. новые технологии
Additional information
27–28 октября c 10.00 до 18.00
29 октября с 10.00 до 16.00
EXPOCENTER is a world-renowned Russian exhibition company, a leading organizer of the largest international industry-specific exhibitions in Russia, the CIS, and Eastern Europe with more than 65 years of experience.
EXPOCENTER's exhibition projects are supported by federal executive authorities, national industry associations, and are held under the patronage of the Chamber of Commerce and Industry of the Russian Federation.
Most of EXPOCENTER's projects have been awarded the Mark of the World Exhibition Industry Association (UFI). EXPO CENTER exhibitions are marked with the Badge of the Russian Union of Exhibitions and Fairs (RUSFY).
