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Homepage Online events Формирование HR-бренда работодателя 2025

Online events Формирование HR-бренда работодателя 2025

Формирование HR-бренда работодателя 2025 - онлайн-курс

Формирование HR-бренда работодателя 2025 - онлайн-курс

11 March 2025, 09:00-18:00 GMT +3:00

Organizer: TheHRD

Languages: Russian

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Management , hr (0)

HR, Carriage of enterprise, Business development, Change management, Management practice

About the event Формирование HR-бренда работодателя 2025

Курс состоит из 13 видео-занятий и для удобства разделен на 2 части.
1 часть:

Ценностное предложение (EVP) - основа бренда работодателя;
Целевая аудитория;
Создание ценностного предложения. Основные этапы;
Анализ внутренних данных: как создать гипотезу EVP;
Внешние исследования: что надо знать о рынке труда;
Качественные исследования;
Ценностное предложение: особенности использования и развития.

Часть 2

Стратегия и политика HR-коммуникаций на основе EVP. Особенности создания и
тестирования
Визуальная концепция и HR-бренд-бук
Управление коммуникациями на основе EVP
Digital-коммуникация на основе EVP
Каскадирование бренда работодателя.

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Organizer:: TheHRD
Website:: visit the webinar website

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