Hotel 2026: A Time for Sober Decisions
About the online event
Hotel 2026: A Time for Sober Decisions is the fourth annual ARDO online conference for hotel owners, general managers and hospitality executives.
Over three days, participants will discuss practical approaches to hotel management in a challenging demand environment. The programme covers finance and management accounting, sales and reservations, digital marketing and distribution channels, guest service and retention, revenue management, staff management, automation, restaurant operations, as well as legal and tax issues.
The programme includes practical workshops, intensive sessions and real-time case discussions in an online format.
Among the speakers: Maria Yakimovskaya, Dmitry Kovalenko, Ekaterina Safronova, Anatoly Mikheev, Oksana Goncharova, Ivanna Tabachnikova, Ekaterina Zhilina, Artur Kondrakov, Natalia Khakimova, Elena Bauer and Anastasia Krumina.
Organizer: ARDO, a professional community for hospitality industry professionals.
Planning to attend the event independently?
Before attending, please check the dates and venue on the official resources and directly with the organizer — the event may be rescheduled or changed. Expomap is not the event organizer and is not responsible for inaccuracies in the information provided.
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Business program
- web analytics, CAPI, Big Data and marketing research for hotels;
- crisis management in hotel entertainment and experience economy;
- VAT, tourist tax and safe tax accounting;
- revenue management: occupancy, ADR, sales pace and income management;
- hotel automation and integration of PMS, messengers and analytics;
- automated upselling and returning guests from OTA channels;
- adapting the hotel product to changing demand;
- management mistakes affecting hotel profitability;
- legal risks: bookings, cancellations, contracts, registers and classification;
- service processes and guest experience management;
- analysis of incoming calls and improving booking conversion;
- sales through front desk teams and objection handling;
- inventory, accounting and loss control in hotel F&B operations.
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