Marketplaces in 2026

This online event is designed for active e-commerce businesses, marketplace sellers, and companies expanding into omnichannel sales. Market experts will cover the legal, financial, and technical aspects of operating under increasingly strict marketplace terms.

Why This Topic Matters in 2026

• Rising Costs and Commissions: Marketplace commission rates continue to climb—up to 20% in certain categories—while the seller's revenue share of the product price has dropped from 80–88% down to 69%.
• Unilateral Terms and Asset Risks: Platforms regularly update their policies unilaterally, leaving sellers to bear the risks of lost inventory in marketplace warehouses.
• Legal Challenges: While regulations limit platform misconduct, they do not resolve disputes automatically—sellers must submit formal claims to the platform and wait up to 15 days before taking legal action in court.
• Accounting Complexity: Expanding sales channels requires tracking increasingly complex inventory and financial workflows.

Target Audience

• Sellers operating exclusively on online marketplaces.
• Business owners considering alternative sales channels.
• Sellers with active omnichannel distribution models.
• Entrepreneurs tracking e-commerce regulatory and legal risks.

Webinar Schedule

• 13:05–13:25 | Survival Anatomy 2026: Financial Protection Amid Stricter Marketplace Rules. Speaker: Nataliya Kornelyuk (Mpfinansist)
• 13:25–13:45 | When Your Own Website Beats a Marketplace—and How Much You’re Losing. Speaker: Yaroslav Egorov (Aspro)
• 13:45–14:05 | Legal Protection for Sellers: Live Q&A. Speaker: Arina Nechaeva-Vnutskikh (Alef-Legal)

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