Marketing solutions 2026 - industry marketing conference: where strategy meets practice

The industry conference “Marketing solutions 2026” is a platform for executives and professionals to discuss practical approaches to marketing management in a rapidly changing market with growing demands for efficiency.

The focus is on tools and strategies that help drive sales, improve channel performance, and build a sustainable marketing system.

The program is based on real case studies and practical solutions — from working with analytics and data to implementing AI and transforming customer communications. Participants gain the opportunity to adapt best practices to their own business needs, exchange experience with experts, and find solutions that can be applied immediately.

Who should attend?

• Top-level executives (CEOs, CMOs)
• Marketing and commercial directors of large companies
• Entrepreneurs and business owners
• EMBA and MBA students/graduates of MIRBIS

Top-level speakers:

• Fedor Virin (Data Insight) — the Russian e-commerce market and its outlook to 2030
• Jin Kolesnikov (SingularityU Moscow) — Who will you be in 2030: a team leader or a conductor of AI agents — and how business responsibility is evolving
• Anna Panarina (CDEK Global) — omnichannel strategy and customer experience
• Snezhana Chernogortseva (ex-Perekrestok) — marketing in turbulent times and what lies ahead for the market
• Gita Gerasimova (Sber) — AI and analytics in B2B
• Nguyen Hai Yen (Rolton) — reputation management for mature brands
• Victoria Zapara (ex-Samokat) — private labels and brand development in e-commerce

What to expect at the conference?

Panel discussion “How has the role of marketing in management changed?” featuring representatives from Perekrestok, T-Mobile, as well as pharmaceutical and manufacturing companies. A vibrant professional community: networking with EMBA/MBA alumni, faculty, and industry leaders. Coffee breaks and networking sessions — a space for meaningful connections and long-term professional relationships.