Meet Global MICE Congress 2025 — the largest annual international event in Russia for MICE-industry professionals, where development vectors are defined and key partnerships between government and business are formed.
The congress features a two-day business program and an exhibition area with more than 100 exhibitors from Russia and abroad, including convention bureaus, hotel chains, service providers, and more. A dedicated zone will showcase the “Moscow Tea Ceremony” and “Made in Moscow” projects, presenting products from local brands and unique souvenirs from Moscow manufacturers.
Dates: December 17–18
Venue: Congress Center of the World Trade Center Moscow
The congress focuses on the most relevant topics of the MICE industry — from global trends and marketing to innovations, new growth opportunities for businesses, and the expansion of the geography of MICE events.
Who is invited to participate:
- Russian and international organizers of business and corporate events
- Convention and visitors bureaus
- Representatives of the hotel industry
- Experience-based venues and attractions
- Service and infrastructure providers
- Government authorities
LEARN MORE ABOUT THE CONFERENCE
Business Programme
Main theme: “Unity Through Open Diversity: New Opportunities for Global Growth.”
The first day is dedicated to cooperation between business and government institutions and will cover strategic issues in the development of the MICE industry. The focus will be on the role of convention and exhibition bureaus and industry organizations, building partnerships with professional associations, as well as best practices in organizing major events and conferences.
The second day will focus on the practical aspects of the MICE industry: effective strategies for MICE agencies, DMC operators, and event venues.
Applications can be submitted until December 12, 2025, 18:00 MSK.
Participation is free upon prior registration.
Key Figures of the Forum:
- 2,000+ unique visitors
- 200 Hosted Buyers from BRICS and the Global South
- 100+ exhibitors from Mongolia, China, Malaysia, Turkey, Morocco, Belarus, Oman, Hong Kong, Armenia, UAE, Saudi Arabia, Jordan, and other countries, as well as 15 Russian regions
- 60+ international and Russian speakers
- 15+ business sessions
Organizer: Moscow City Tourism Committee
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