International Tourism Forum in Sochi 2025 - business platform for domestic and inbound tourism in Russia

The 8th International Tourism Forum SIFT 2025 will be held on November 18–19, 2025, in Sochi. It is one of the most important business platforms for domestic and inbound tourism in Russia.

The SIFT Forum will bring together leading hospitality industry enterprises of the Southern Federal District, other regions of Russia, and the CIS, as well as transportation, insurance and service companies, tour operators and travel agents, manufacturers and suppliers of equipment for the sanatorium and resort industry, and other representatives of the tourism services market.

The exhibition will present accommodation facilities from various regions of Russia, year-round resorts, natural and entertainment complexes, new tourist routes, excursion companies, tour operators and travel agencies, service companies, as well as companies for the comprehensive equipment of the sanatorium and resort industry.

Business advantages and opportunities:

• format: a business platform of federal significance;
• venue: the country’s leading year-round resort;
• 100% target audience;
• opportunity for direct dialogue with representatives of federal, regional and local authorities in the field of tourism and culture;
• an intensive discussion and educational program;
• exhibition area of more than 2,000 sq. m.

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Business program

Within the framework of the Forum, the following events will take place:

• The 28th International Tourism Exhibition “Resorts and Tourism. Season 2025–2026”;
• The 24th International Specialized Exhibition “Hotel and Restaurant Business-2025”;
• Congress “SIFT — Territory of Opportunities and Growth Point.”

The Congress “SIFT — Territory of Opportunities and Growth Point” consists of two eventful days of idea generation and creative solutions for the tourism industry, and two days of non-stop events, including:

• more than 50 speakers;
• more than 15 thematic sessions: presentations, discussions, educational seminars and trainings;
• industry experts and market leaders will present up-to-date information, speak about trends in the tourism and hospitality market, share forecasts for industry development, success stories and experience.

Within the Congress 2025, the following events are planned:

• Plenary session with the participation of officials: “Tourism in the South of Russia. Government and Business. Opportunities and Prospects”
• Marketing session “Top-managers on Effective Hotel Management: Sales and Marketing for High Profit and Revenue”
• Marketing session “Tourism 2025: Freelance Agents as a New Force in the Market”
• Session “Wellness Tourism”
• Session “IT Solutions in Tourism”
• Session “Dynamics Without Borders. The Evolution of SPA: Modern Concepts, Technologies and Trends — from Glamping and Country Hotels to Large Resorts”
• Legal session “Working with Personal Data in 2025”
• Session “Development of New Hotel Facilities and Renovation and Reconstruction Projects”
• Panel discussion
• Presentation of the General Partner of the Forum
• Presentation of the Forum Registration Partner
• Round table on the topic: “Gastronomic Souvenir…”
• Seminars, success stories, business games, trainings, presentations and other events

The business program of the SIFT Forum in Sochi will address current issues of the industry, including strategic planning in sales and marketing, business tourism, personnel and education, legal aspects of tourism, medical and wellness tourism, conflict resolution in hotels, trust management, personal brand development and many other topics.

Speakers

The speakers will include representatives of federal and regional authorities, heads of leading organizations, authoritative industry experts and professional business trainers.

The SIFT Forum is one of the leading business platforms in Russia for professionals in domestic and inbound tourism. Its focus on domestic tourism largely determines the high demand for the Forum in Sochi among industry participants. The geography of participants expands every year with new regions.

The information partners of the Tourism Forum are leading professional online portals and media.

Forum audience

Each year, the SIFT Tourism Forum in Sochi brings together a large number of key players in the tourism business and unites various participants of the domestic tourism market: regional authorities, resorts, hotels, tour operators and other tourism industry representatives who seek to present their products or services to the widest audience — both Russian and international. The main visitors will be tourism industry specialists, primarily tour operators and travel agents from various regions, who are interested in finding new contacts, establishing business connections and concluding commercial agreements.

The task of each participant and visitor is to successfully resolve specific business issues through negotiations and, as a result, improve the efficiency of the company.

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