1. Digital & Trust: Marketing in a White Coat

• How to build lead generation that you can be proud of in front of your peers.
• Ethics as a competitive advantage: how to speak the patient’s language without slipping into populism.
• Where to find stories that resonate and convert into inquiries.   

2. Reputation & Communications: Your Anti-Crisis Shield

• Pro-level work with reviews: turning negatives into loyalty and positive feedback into a powerful sales tool.
• PR as a channel of trust, not just media mentions.
• Anti-crisis communication checklist: what to do when things don’t go according to plan.

3. Practice & Technologies: From Click to Patient Record

• Real case studies from leading clinics: numbers, funnels, mistakes, and successes.
• Tools that pay off immediately — from setting up targeting to systems that retain patients for years.

4. Looking Ahead to 2026: The Future of Digital Medicine Is Already Here

• Artificial intelligence in marketing: personalized scenarios and predictive analytics.
• Video marketing and storytelling: how to build trust without meeting the patient in person.
• Trends that will reshape the medical market within a year — get ready now.