HORECA Expo 2026 is one of the key B2B platforms of the first half of the year, focused on the professional community of the restaurant and hospitality industry. The exhibition will take place April 15–17, 2026, in Moscow, at the modern venue Timiryazev Center, Chayanov Pavilion, in strategic partnership with METRO Russia.
The event will be attended by 25,000+ HoReCa professionals: business owners and CEOs, heads of cafés, restaurants and hotels, chefs, bartenders, pastry chefs, bakers, baristas, cavists, sommeliers, tea masters, and chocolatiers.
HORECA Expo 2026 is a showcase of the latest products, technologies, ready-made solutions, and services for the hospitality industry, as well as a key meeting point for professionals.
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Who will benefit most from visiting the exhibition?
BUSINESS OWNERS & INVESTORS:
- Finding new suppliers of equipment and products;
- Exploring trends to update business concepts;
- Negotiating franchises and partnership programs;
- Identifying promising investment projects.
EXECUTIVES & TOP MANAGEMENT:
- Exploring franchises and turnkey business solutions;
- Studying successful promotion cases;
- Finding new sales channels;
- Competitor analysis;
- Establishing direct business contacts.
PROCUREMENT MANAGERS & CHEFS:
- Tastings and selection of new food products;
- Networking with premium product suppliers;;
- Discovering innovative kitchen equipment;
- Master classes from leading chefs.
MARKETERS & TECHNOLOGISTS:
- Exploring innovative technological solutions;
- Assessing new market directions;
- Identifying emerging hospitality trends;
- Digital marketing tools for HoReCa.
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What will happen at the exhibition?
The program will include 200+ diverse events. The exhibition will feature professional competitions, product launches and tastings, educational seminars, and master classes dedicated to the HoReCa industry. Guests will learn about technologies for working with cheese, bakery products, desserts, and chocolate, as well as the art of mixing alcoholic and non-alcoholic beverages.
The central event of HORECA Expo will be Chef a la Russe — the All-Russian Open Culinary Championship for chefs, developed by METRO in partnership with the National Culinary Association of Russia since 2014. Each year, the championship brings together chefs from across the country, sets professional standards, and shapes a new generation of culinary leaders.
The exhibition offers opportunities to find new potential clients, engage with target audiences, learn about innovations and current trends, build valuable connections, and exchange experience with industry professionals.
EXHIBIT WITH A BOOTH
