InterCHARM 2026 is preparing once again to become the key event of the beauty industry in Russia. From October 14 to 17, leaders, innovators, and trendsetters of the beauty world will gather in Moscow to present the products, technologies, and solutions of tomorrow.
The scale of the event — in numbers and facts:
- 1,500+ companies from more than 30 countries
- 90,000+ professional visitors
- The entire production chain of a cosmetic product is represented — from raw materials and formulas to finished brands and retail contracts
Geography: from the Atlantic to the Pacific
InterCHARM 2026 is a truly international exhibition, bringing together participants from Europe, Asia, the Middle East, and the Americas. Among the confirmed countries are China, the Republic of Korea, India, Turkey, UAE, Saudi Arabia, Belarus, Italy, Iran, USA, Japan, France, Kazakhstan, Uzbekistan, Brazil, Serbia, Indonesia, and others.
Russia — the country of manufacturers
Russian brands are not only strengthening their positions — they are shaping the market. Today, every second new cosmetic brand in Russia is of domestic origin, and the share of local products continues to grow.
- 68% of consumers trust Russian brands
- The market volume has reached ₽1.1 trillion
- Production is carried out in more than 150 cities, from Vladivostok to Kaliniingrad
InterCHARM — the map of the entire beauty industry
• 56.5% of participants — manufacturers and contract production sites
• 24.7% — suppliers of raw materials and active ingredients
• 25.8% — packaging and design
• 21.2% — equipment and production solutions
• 85% — finished products: cosmetics, perfumes, home care products
• 15.9% — distributors and wholesalers
This structure turns InterCHARM into a full-cycle platform: here, one can go all the way from idea to brand — and immediately enter the market.
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Business program of the exhibition
InterCHARM is a platform for knowledge and strategies. The exhibition will feature:
• Conference “Cosmetics in Russia” — global trends, local strategies, and up-to-date analytics
• Conference “How to Create a Beauty Brand” — only practical business cases
• Conference “Business Cases for Salon and Company Managers”
• Conference “Natural Cosmetics”
• Conference on Aesthetic Cosmetology — current topics in anti-age therapy and correction of age-related changes
• Conference on Household Chemistry of Eurasia
Within the framework of InterCHARM, the Final of the Russian Championship in Hairdressing, Decorative Cosmetics, Nail Modeling and Design, Braiding, and the Russian Championship among Educational Institutionswill be held.
On the main open stage HairCHARM, guests will enjoy gala shows and master classes by leading Russian stylists presenting their collections — classic and avant-garde, current trends and technologies.
Retail Connect: a direct road to contracts
In 2026, the Retail Connect program will once again take place — a platform for pre-arranged B2B meetings with retailers and distributors:
• 50+ major retail chains from Russia, the CIS, and friendly countries
• International block: buyers from China, India, Thailand, Korea, Malaysia, UAE, Kuwait, Saudi Arabia, and others
Russian manufacturers will receive a real opportunity for export — without leaving the country and without expenses on international business missions.
InterCHARM 2026 — the place where the future is formed
The exhibition will bring together manufacturers, brand owners, retailers, distributors, technologists, packaging specialists, formula developers, and beauty industry professionals. It is not just a product showcase — it is a living market where:
• startups are launched
• export contracts are signed
• trends are formed
• long-term partnerships are built
InterCHARM 2026 — your path to new opportunities in the beauty industry!
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