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On October 14–17, Crocus Expo in Moscow will host InterCHARM 2026, a perfumery and cosmetics industry exhibition bringing together manufacturers, brands, distributors and retailers. Over four days, industry professionals will be able to discover new products, find suppliers and partners, and discuss market trends and opportunities to grow their beauty businesses.
In 2026, the exhibition will bring together more than 1,700 companies from 30 countries, including over 600 international exhibitors. The exhibition will showcase new brands, technologies and solutions for the beauty industry.
New Brands and Exhibition Sectors
InterCHARM 2026 will feature twice as many Korean brands and companies from Arab countries. The perfumery section will bring together more than 100 brands, while CleanCHARM and PetCHARM will debut as new exhibition sectors.
Visitors will be able to discover hundreds of new products and launches, explore new categories and fast-growing market segments. Conversations at exhibitor stands will provide opportunities to discuss cooperation directly with manufacturers, suppliers and retailers.
The InterCHARM mobile app will help visitors plan their visit, with access to the event programme, exhibitor catalogue and exhibition floor plan.
Business Programme: Market Insights, Business Cases and Professional Experience
The InterCHARM 2026 business programme will focus on the development of the beauty industry, covering market trends, new technologies and business solutions. Conferences will bring together experts and professionals to discuss current industry challenges and share practical experience.
October 14 will feature:
- the analytical business conference “Cosmetics in Russia”;
- “InterCHARM Business Cases for Beauty Salon Managers”, an event for owners and managers of beauty salons, specialist studios, clinics and spas.
October 15 will feature:
- the conference “How to Create a Beauty Brand”;
- the 5th InterCHARM Conference on Aesthetic Cosmetology.
The programme for October 16 includes:
- the industry conference “CleanCHARM: Household Chemicals of Eurasia”;
- the conference “The World of Perfumery”;
- the panel discussion “From Formulation to Shelf: How Trust in Toothpaste Is Built”.
Visitors can choose a themed conference package or purchase admission to individual events.
Get a free badge to visit the InterCHARM 2026 exhibition using promo code Expomap.
Information and photos courtesy of InterCHARM.
