InterCHARM 2020 — international exhibition of perfumery and cosmetics.

InterCHARM is the largest event in the perfumery and cosmetic industry in Russia, the CIS and Eastern Europe. The event unites all sectors of the beauty market, shows modern trends and brings together industry experts, from 28 to 31 October.

The autumn InterCHARM is the combination of show, competition, business and training programs. Every year, talents appear, new brands and business projects are created, ideas are born, professional knowledge and skills are improved at the exhibition. In 2019, the organizers attracted more than 71,000 visitors; the figure demonstrates the beauty community scale, importance of obtaining new professional knowledge, and attendees’ interest for the beauty industry event.

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What’s on InterCHARM 2020?

InterCHARM will present an exposition of products and services from key beauty industry segments, such as: perfumery and cosmetics, hairdressing, nail service, cosmetology, equipment, tools and services for beauty salons, and SPA.

The organizers form the most comfortable conditions and provide both beginners and professionals with an opportunity to learn from the best experts of the field, to turn ideas into action and to share experiences.

Visitors will enjoy a rich business program for various profiles, from cosmetologists and makeup artists to marketers and business leaders:

• Retail Connect — an international summit for suppliers and retailers;
• Master classes on make-up, hairdressing and nail design as part of the Team of Beauty project;
• InterCHARM Beauty Talks — public talk;
• Workshops on permanent makeup and microblading;
• Conference titled "Business Cases for Heads of Salons and Clinics";
• How to create a beauty brand — forum on perfume and cosmetic marketing;
• The Architecture of the Gaze — master classes;
• Personal brand promotion workshops;
• InterCHARM Med — congress on cosmetology and aesthetic medicine;
• Round table, titled Professional cosmetics market;
• Hundreds of master classes from professionals at the exhibitors' stands.

InterCHARM Gold Medals will be awarded to companies in the perfumery and cosmetic market for special services. The NAME INFLUENCE AWARDS by InterCHARM award for the best (audience nominated) beauty influencers will be held on the main stage.

business program

Don't delay purchasing tickets!

According to the Rospotrebnadzor recommendations on social distancing, there will be controlled the number of people in the halls, so it is better to buy a ticket in advance.

In addition, the organizers reduced the ticket price so that as many attendees as possible could visit InterCHARM 2020. You can register and get a ticket on the exhibition website.

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