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From September 28 to 30, the 33rd International Pharmaceutical Forum and Exhibition «APTEKA 2026» will take place at the Timiryazev Centre in Moscow. The annual industry event will bring together manufacturers and distributors of pharmaceuticals, medical devices, cosmetics and health products, as well as representatives of pharmacies and pharmacy chains, healthcare institutions and other pharmaceutical market professionals.
In 2026, the organizers expect more than 150 exhibitors from 10+ countries and over 4,000 professional visitors. The forum and exhibition will provide a platform to discover new products and solutions, find suppliers and communicate directly with industry professionals.
From Pharmaceuticals to Technologies for the Pharmacy Business
The exhibition will cover pharmaceuticals, dietary supplements, medical devices, cosmetics and other pharmacy product categories, as well as equipment, digital solutions and services for the pharmaceutical business. Exhibitors will include Revyline, Biotime, ALFIT PLUS, SberHealth, TvoyaApteka.rf, MESOMATRIX, KRIPTEN, Maltri, AndiPharm and other companies.
This year, special attention will be given to new pharmacy product categories. In particular, the exhibition will feature a dedicated section for products for pregnant and breastfeeding women and newborn care.
What to Expect from the Business Programme
Over three days, industry experts will discuss key issues facing the pharmaceutical business, from analytics and the development of pharmaceutical retail to marketing, digitalization and the use of artificial intelligence.
The programme will include the following sessions:
- «Pharmaceutical Retail: Physics and Chemistry»;
- «The Pharmaceutical Code: The Role of Analytics in Strategy Development»;
- «Pharmaceutical Marketing: Sales, Ethical Standards and Regulatory Restrictions»;
- «Pharmaceutical Business with China: Imports, Manufacturing and Logistics»;
- «AI in Healthcare and Pharmaceuticals: Taming the Perfect Storm».
One of the practical formats will be a procurement session, where suppliers will be able to hold direct negotiations with representatives of pharmacy chains. The organizers expect more than 20 pharmacy chains to participate.
On the third day, the programme will also feature interactive formats, including a professional quiz with a cash prize.
Information and photo source: «APTEKA»
