The endurance sports community will soon be getting its own consumer show. Reed Exhibitions is gearing up to launch EnduranceCon, a two-day endurance sports festival set to debut June 27 — 28 at Long Beach Convention Center in California.
The event is expected to attract approximately 150 exhibitors and 8,5000 attendees, and will be presented in collaboration with Spartan, known as the world’s largest obstacle course race and endurance brand.
Designed to celebrate the passion and lifestyle of athletes and enthusiasts at all levels of running, cycling, triathlon, obstacle course racing and other sports, EnduranceCon will feature:
- New, exclusive gear from leading brands, including footwear, apparel, equipment, tech and nutrition
- Motivational and educational talks by celebrity endurance athletes on topics ranging from injury prevention to mental endurance
- Interactive experiences such as sample races, skills clinics and contests
- Socialization and celebration with fellow enthusiasts over food, drinks, film, art and music
- EnduranceCon’s current lineup of industry sponsors and supporters — who will help promote and participate in the event via competitions, talks, podcasts, on-site activations and a race directors summit — include Road Runner Sports (official retailer), OOFOS, Conqur Endurance Group (Los Angeles Marathon), Babbitville Radio, USA Cycling, USA Triathlon and Spartan.
At the show, Spartan will host a short obstacle course race for first-timers and its ever-growing community of passionate competitors, while Spartan Founder and CEO Joe De Sena will lead a keynote on the final day of the event.
“Spartan’s global community knows the true meaning of endurance and what it’s like to push beyond what they ever thought possible, which is why working with Reed on EnduranceCon, a unique expo designed to celebrate this superior human quality, is a natural fit,” De Sena said.
He added, “We’re thrilled to collaborate and build the event into a catalyst for transformation and one of the world’s leading destinations for anyone interested in pushing their boundaries.”
EnduranceCon is the creation of Reed’s 3-year-old LaunchPad division, which works to identify underserved market segments and launch events to meet audience demand while driving Reed business growth.
The text/image source: TSNN, official website Reed Exhibitions
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