New Licensing China event will take place in Shenzhen in 2020

Licensing China, Toy and Edu China — the three concurrent trade fairs are scheduled to take place from March 6 to 8, 2020 at Shenzhen World Exhibition & Convention Center.

Messe Frankfurt (HK) Ltd is to spin off Licensing China, which originates from the "Animation and Character Licensing Zone" within Toy and Edu China, as a separate show. In response to the increase in exhibition space and growing number of branded exhibitors, the organizers have decided to relocate the three trade fairs to Shenzhen in 2020. 

The total exhibition space is expected to be 160,000 sqm. It is expected to accommodate over 100 domestic and international licensors and agencies featuring animation character licensing, culture and art licensing, brand licensing, sports licensing, celebrity licensing and many other licensed products. 80,000 visitors from 76 countries and regions are expected to attend the three exhibitions.

The text/image source: Expodatabase, official exhibition website Licensing China 2020