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On December 1-3, 2026 in the MVC "Novosibirsk Expocentre" will be held a forum-exhibition of tourism and hospitality of Siberia "VGosti". The event is dedicated to the professional interaction of representatives of tourism, hotel and restaurant business, as well as suppliers of equipment, technology and services for the industry.
According to the organizers, thousands of hospitality industry enterprises are represented in the region: more than 9,000 restaurants, cafes and bars and over 4,500 hotels, resorts and recreation centers. Against this background, the forum will become a platform for discussing current market challenges and getting acquainted with solutions for industry enterprises.
For visitors this is an opportunity to get a comprehensive overview of current hospitality development directions in a few days, study the products and technologies presented on the market, compare approaches of different companies and discuss professional issues with industry representatives.
From tourism to automation: what will be presented at the exhibition
The exhibition "VGosti" will cover the main directions of the hospitality industry. Among the participants and thematic sections are tourist agencies and information centers, regional collective stands, equipment for HoReCa, dishes and inventory, furniture, interior items, textiles, cleaning equipment and professional chemistry.
For hotel and restaurant business specialists, the exhibition area can be a source of practical ideas for upgrading equipment, organization of work processes and development of services. Representatives of the tourism industry will be able to get acquainted with regional initiatives and directions of domestic tourism.
Special attention will be paid to technology. The new "Hospitality Industry 4.0" section will bring together solutions in cybersecurity, business process automation and digital services for industry enterprises.
The exhibition will also cover tourist destinations, from business and events to gastronomy and agrotourism, as well as solutions for the hotel and beverage industries.
Domestic tourism and national traditions - at the center of the business program
The key theme of the business program will be "Siberia as a magnet for domestic tourism: spiritual and moral values and national traditions of regions".
Within the framework of business events, it is planned to discuss changes in legislation for accommodation facilities and tour operators, the development of Russian cuisine as a point of attraction for regions, the application of artificial intelligence in the hospitality industry, as well as the prospects of overseas hotels and eco-complexes.
For market participants, the business program will allow them to monitor changes affecting the industry, learn about new technologies and hospitality formats, and find practical topics for further development of their own projects.
Thus, the "VGosti" program will address both traditional issues of tourism development and HoReCa, as well as new areas for the industry related to digital technologies and the transformation of consumer experience.
"Bar code of Siberia": a new look at the regional bar culture
Another part of the program will be the first open contest "Bar code of Siberia". The organizers see it as a platform for finding unique Siberian style in the bar industry.
Visitors will be able to get acquainted with the presented concepts and current approaches to the development of bar projects. The participants of the contest will present their projects in the categories "Best cocktail bar", "Best pub", "Best craft bar", "Best gastric bar", "Best concept and atmosphere", "Best non-alcoholic bar / program", "Best barman" and "Best bar card".
In addition, there are the super-nominations "Audience Sympathy Award", "Opening of the year" and "For contribution to the bar culture of Siberia".
Source of information and photo: VGosti
