HR-Контент 2025 - всероссийский Форум
About the conference
HR-CONTENT 2026 is a professional conference focused on the role of HR content and internal communications in achieving business objectives. The forum will bring together over 100 participants, including directors of internal and corporate communications, HR directors, and editors-in-chief of corporate media. Key topics include creating content that resonates with employees, fostering engagement and trust, and integrating artificial intelligence while maintaining a human-centric approach.
The program features 23 case studies and presentations from communications and employer branding leaders at major companies, such as Gazpromneft-Snabzhenie, DNS, VK, Pharmstandard, Askona Group, Rosatom, Servier, and Prosveshcheniye. Speakers will share practical insights on elevating HR content to a strategic level, managing feedback, and capturing employee attention amidst an abundance of information channels.
A dedicated discussion will explore the formats, platforms, and generational nuances that shape how HR content is perceived in 2026. Through open dialogue, participants will examine how to build a team for corporate content creation, which tasks are best outsourced, and how to delineate the functions of employer branding versus internal communications.
Core themes of the forum include the use of AI in content development, the evolution of communication channels, scaling content with limited budgets, and maintaining quality during organizational change. Informal networking opportunities will complement the formal agenda, allowing attendees to exchange experiences and discuss professional challenges with peers from other organizations.
Before attending, please verify the event dates and venue on the official event resources. Expomap is not responsible for possible inaccuracies in the published information.
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Venue of HR-Content 2026
Business program
- HR content and business goals: the strategic role of content in employee engagement and retention.
- AI and the human touch: automating content creation without compromising trust or communication quality.
- Formats and channels: a discussion on HR content trends and the unique preferences of different generations.
- Teams and outsourcing: the optimal structure for a corporate content creation team.
- Employer branding and internal communications: defining roles and areas of responsibility.
- Content on a limited budget: scaling production while maintaining quality.
- Networking: exchanging insights and connecting with fellow leaders in communications and employer branding.
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