2
3 min
From 1 to 3 December 2026, the international exhibition "Siberian Food Week" will be held at the Novosibirsk Expo Center - one of the key events of the food industry of Siberia and the Far East.
The project will bring together producers and suppliers of food, beverages, raw materials, packaging and equipment with representatives of retail, HoReCa and specialized industries.
The main objective of the exhibition is to create an efficient business platform for product promotion, partner search and increase sales. Participants have the opportunity to work with two key sales channels - retail and HoReCa, find new customers, conclude contracts and participate in shaping current food market trends.
Professional audience of the exhibition: manufacturers, retailers and food buyers
In 2026, the exhibition will gather more than 8,000 visitors, over 200 exhibitors from 10 countries and 48 regions of Russia. Among the visitors are representatives of wholesalers, manufacturers, network retailers, HoReCa, APs and other market segments. The share of first persons of companies among audiences is 34.6%, which ensures that participants have direct communication with managers and decision-makers.
Professional profile of the exhibition audience:
- 35% - Wholesale trade
- 22% producers;
- 13% - Network retail;
- 9% - HoReCa, restaurants and public catering;
- 5.5% - non-retail
- 3% - Internet commerce;
- 6% - APC.
Procurement Center "POLKA": direct negotiations with trade networks and marketing platforms
One of the key sites will be the renewed Procurement Center of network stores "POLKA". During the procurement sessions, representatives of 33 retail chains and marketplaces, including "Belt", "Magnet", "Yarcke" and "Ashan", will conduct negotiations with manufacturers and suppliers. Such a format would allow companies to present products directly to buyers and discuss supply opportunities.
Business program "Siberian Food Week 2026"
The business program of the exhibition will focus on practical business tasks: more than 30 events with the participation of 50+ speakers include discussion of relevant industry issues, case review and exchange of experience among market participants.
Also within the framework of the project, the site "Cookery of Siberia" will continue its work, and the new direction will be a coffee cluster with the selection stage for the National Award "Barista of the Year" season 2026/2027.
An expanded competition program has been prepared for exhibitors. Participants will be able to compete for awards in the categories "The Most Delicious Stand" and "The Most Effective B2B Stand", as well as present products within the framework of the traditional tasting competition "Gold Medal".
In 2026, "Siberian Food Week" will be held together with the exhibition of Siberian hospitality and tourism "VHOSTI", which will expand opportunities for business contacts between the representatives
bodies of the food industry, HoReCa and hospitality sectors.
Source of information and photo: Siberian food week
