customer-oriented system Trade Show News on Expomap.ru
Immersive technology as a way to attract visitors — in the New European study “The Experiential Future”
Technology is ushering in a new and exciting way for brands to connect with audiences — and new research has found that experientialism is the way to consumers’ hearts. Over half (59%) of European consumers want to physically participate in events — not just watch them.
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Immersive technology as a way to attract visitors — in the New European study “The Experiential Future”
Technology is ushering in a new and exciting way for brands to connect with audiences — and new research has found that experientialism is the way to consumers’ hearts. Over half (59%) of European consumers want to physically participate in events — not just watch them.
Read more
