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Expomap

Эксперты с 18-летним в опытом в индустрии мероприятий

Modeling COVID-19 and how it will help with event planning

As much as we all wish, COVID is not over yet. The virus enters 2022 with us. However, we have learned that masks and gloves are an effective way to prevent infection, we have vaccines and boosters, the immunity of the population is higher than ever, and new strains are developing. Our behavior is also changing, and a future where you get push notifications about illness, weather, and traffic every morning may not be far off.

#Business analytics #Exhibition business #Customer oriented systems #Market analysis #Market research

20.02.2022

Benefits of face recognition technology for events

We rush to events only to find a long line in front of entrance. This is an unpleasant experience. And it triggers the event badly. Enhancing registration is one of the most useful applications of face recognition technology for meetings and events.

#Customer relations #E-commerce #Exhibition business #Customer oriented systems #Market research #Exhibition technology #Sales technology #Customer loyalty #Digital-маркетинг

16.09.2020

People are new oil

Virtual events are a goldmine of data collection. With all the information on the internet, data is easy to collect and analyze. You can measure the performance of your event with unique visitors, views, questions, downloads, posts, and more.

#Customer relations #Customer oriented systems #Market research #Customer loyalty #Event marketing

15.09.2020

Have you ever thought about hosting a hybrid event?

In light of recent events, many event organizers are exploring new ways to bring people together. However, this is not uncharted territory. Many organizers have been using hybrid events for a long time. What is a hybrid event?

#E-commerce #Image & PR #Exhibition business #Customer oriented systems #Market research #Exhibition technology #Digital-маркетинг #Visual communication

11.08.2020

Expomap

Эксперты с 18-летним в опытом в индустрии мероприятий

Where the exhibitions take their statistics from: we are familiar with the exhibition audit

All seems rather simple when a marketer or an assistant manager is provided with the task to select the exhibitions list for a specific task. In fact, we have the following issue - too many exhibitions and too little their data. How to be sure that the announced 1000 target buyers will not turn into a dull several hundred visitors once you have found the appropriate event?

#Business analytics #Exhibition business #Market analysis #Market research #Exhibition technology

5 min21.12.2016

Evgeniya Manukovskaya

Эксперт по коммуникациям и продвижению личного бренда

Russian business heroes: be sure to dream, create values, act right now!

An entrepreneurial forum with «Russian Business Heroes» famous name took place in Vegas City Hall Oщn October 5-6. The main event goal was to inspire the business community to be the best in their business in any trends. «Business contrary to circumstances» - the forum organizers claim and invite 16 top Russian entrepreneurs to share their best practices and motivate the participants

#Marketing #Business analytics #Exhibition business #Market research #Digital-маркетинг

16.10.2016

Svetlana Muradian

Journalist

Communication with visitors at the stand: what do they really want?

Both exhibition, fair and forum are an effective marketing tool in order to achieve the company’s goals. However, it is impossible to fully get the maximum benefit from participation without a clear understanding of both the persons and the reason for visiting your stand. You will definitely learn whom and how much time should be given to once having realized simple guests’ categories.

#Customer relations #Exhibition business #Market research #Exhibition technology

29.02.2016

Expomap

Эксперты с 18-летним в опытом в индустрии мероприятий

Marketing for exhibitions and business events in the current realities: what to cut and what to save?

Some companies start to count all more meticulously while spending limited money on marketing while others completely refuse from advertising, and remaining oned tend to encourage everyone to barter within declining markets conditions. Probably just a few units continue to blithely spend marketing budgets without worrying about the efficiency. So, we are going to discuss the most appropriate way to do this in the current article